Monday, November 13, 2000

IMPORTANT NEW DTV SURVEY from Advanced Television Publishing Calling upon 18 years of continuous observation of the DTV movement, Advanced Television Publishing (in cooperation with Douglas Sheer) is constructing and conducting an important new survey of the U.S. television stations to answer questions about their DTV transition. This survey will not only detail the technical aspects of the transition, but draw out of the broadcast executives their attitudes about it. An executive summary of the results will be published on April 15, just prior to the NAB Convention (April 21, 2001), with the full report offered for sale at the NAB in Las Vegas, or by mail order. Price at that time is $1500/each copy. For those who can benefit from a 'first-look' the full report is being made available on or before April 1, 2001 (at a early-window price of $5500 for each copy. Distribution to our clients is done by either PDF downloading over the Internet or with a hard-copy sent by surface mail). Question contributions from any of our "first-look" clients are welcome through January 19, 2001. THE SURVEY The survey will cover all market sizes. Some 750 station and group station operators will be selected from the 1600 U.S. TV license holders of record (as of January 1, 2001). With a response incentive a questionnaire will be sent to both general managers and chief engineers within those 750 selected sites. Both a paper and web version for data collection will be employed. WHAT WE WILL LEARN We will learn of the broadcasters' current activities and their respective time-lines relating to their DTV transition and their Internet/data tie-ins. We will also question broadcasters extensively on the COFDM/8-VSB controversy (which will be the first survey following the MSTV comparative performance report due for publication in January/February). We will also seek information as to what H/DTV programming is planned locally (if any) by the individual television stations, when it will/did begin, during what times of the day it will be/is transmitted, and in what scanning and audio format(s) it is sent. The survey will determine the extent of any plans--tentative or firm--for ancillary data-related business applications, time-lines for any implementation(s), specific professional and consumer hardware development needed for those plans, and in what forms the business will take, e.g., stationary reception, mobile, or both. Finally, the survey will seek to gain insight on the future of the broadcast industry as assessed by those presently it. P R I C I N G THE FOLLOWING IS A SPECIAL OFFER GOOD THROUGH DECEMBER 1, 2000 ONLY: If a "first look" will profit your business, please order your "FIRST LOOK 2001" copy today. • "FIRST LOOK 2001" must be pre-paid by December 1, 2001 to take advantage of the discounted price of $5100/copy (a $400 savings over the retail price of $5500) • Alternatively, customers can reserve their "FIRST LOOK 2001" copy by ordering prior to December 1, 2000 when accompanied with a 50% deposit ($2500). The balance of $2250 is due March 20, 2001 with delivery guaranteed for April 1, 2001 or sooner. ALL MAJOR CREDIT CARDS ACCEPTED Call using our toll-free number 1 800 999-4388 Or send order and check to: ADVANCED TELEVISION PUBLISHING 753 East Fall Creek Road Alsea, OR 97324 ____________________________________ FOR DELIVERY AFTER APRIL 20, 2001 For the 2001 DTV SURVEY delivered to you on or after April 21, 2001, our price is $1500/each copy. You can also save $250 with your pre-payment by December 1, 2000 for a total discounted price of only $1250/copy. Call for pricing on multiple copy orders. ALL MAJOR CREDIT CARDS ACCEPTED Call using our toll-free number 1 800 999-4388 Or send order and check to: ADVANCED TELEVISION PUBLISHING 753 East Fall Creek Road Alsea, OR 97324 For further information contact: Dale Cripps Advanced Television Publishing 1 800 999-4388