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The following press release is brought to you in its entirety as it states without artifice the state of the LCD industry.



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DisplaySearch Reports Global LCD TV Shipments Rise 135% in Q1: Sony Remains #1 in Revenues, Philips Earns Top Unit Share

AUSTIN, TEXAS, May 24, 2006 - DisplaySearch, the worldwide leader in display market research and consulting and part of The NPD Group, has released Q1'06 worldwide LCD TV shipments and revenues by brand, region, size and resolution for over 40 different LCD TV brands as part of its Quarterly Global TV Shipment and Forecast Report.

LCD TV shipments jumped 135% year-over-year (Y/Y) while falling 14% quarter-over-quarter (Q/Q) to 7.4M units. LCDs had the fastest Y/Y growth and smallest sequential decline of any TV technology in Q1'06, taking share in each region and were the only technology to gain share sequentially rising from a 15% share in Q4'05 to a 17% share in Q1'06. Due to gains by larger sizes, LCD TV revenues grew nearly as fast as LCD TV unit shipments, rising 114% Y/Y while falling 12% Q/Q to $8.8B. The average diagonal rose 19% Y/Y and 2% Q/Q to 27.0" as larger sizes continue to become increasingly affordable. ASPs increased 2% Q/Q while falling just 9% Y/Y to $1195. 37", 40"-42", 20"-21" and 45"+ were the only size categories to gain share with 22"-23", 26"-27" and 30"-32" flat and other categories losing share. The 37" and larger share rose from 12% to 14% on a unit basis and from 29% to 32% on a revenue basis.

Relative to other technologies, LCD TVs overtook CRT TVs at 30"-34" for the first time on a unit basis in Q1'06 and rose from 17% to 23% of the 40"-44" market with PDPs and MD RPTVs losing share.

All regions enjoyed at least 116% Y/Y growth except Japan which grew just 35%. Europe and China continued to take share from North America and Japan with Europe's share rising from 44% to 46% on pre-World Cup demand.

Four brands dominate the LCD TV market accounting for a 50% share of units and a 54% share of revenues. The rankings of these four depend on whether units or revenues are examined with the rankings reversed due to Sony and Samsung's focus on larger sizes supporting their revenue share and Philips and Sharp's focus at all sizes supporting their unit share. As indicated in Tables 1 and 2, Philips was #1 in units but #4 in revenues while Sony was #4 in units and #1 in revenues. Sony had the greatest focus on larger sizes of the top nine brands with 63% of its shipments at 30" and larger compared to Samsung at 51%, Sharp at 41% and Philips at 38%. Philips was #1 in units in Europe and North America and led the 15"-19" market worldwide. Sharp rose from #3 to #2 in units worldwide, remained #1 in Japan and maintained the top position at 10"-14", 20"-21", 37" and 45"+ size categories. Samsung had the slowest sequential decline of any of the top four brands and overtook Sony at 2! 2"-23", 26"-27" and 30"-32". It led in rest of world (ROW) and was a close second to Philips in Europe. Sony remained #1 at 40"-42". On a revenue basis, Sony remained #1 in North America, Samsung led in Europe and ROW, Sharp remained #1 in Japan and Hisense remained #1 in China.

Table 1: LCD TV Unit Share

 

Ranking

Brand

Q4'05 Share

Q1'06 Share

1

Philips/Magnavox

14.2%

13.9%

2

Sharp

13.6%

13.1%

3

Samsung

11.6%

12.5%

4

Sony

14.6%

10.9%

5

LGE

6.4%

6.9%

 

Others

39.6%

42.7%

 

Total

100.0%

100.0%

Table 2: LCD TV Revenue Share

 

Ranking

Brand

Q4'05 Share

Q1'06 Share

1

Sony

19.1%

15.0%

2

Samsung

Posted by Dale Cripps, May 24, 2006 5:25 PM

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About Dale Cripps

Dale Cripps is a professional journalist who has focused two thirds of his career on the subject of high-definition television. Upon completing his education in business and service in the military he formed Cripps and Associates, South Pasadena, California, in 1964, which operated as a market-development company for aerospace services. In 1983 he turned to television and began what has become a 20 year campaign to pioneer HDTV. For fifteen of those years he published the well-regarded HDTV Newsletter (an international monthly written for television professionals). During much of this same time he also served as the HDTV-Technical Editor for "Widescreen Review Magazine." On November 16, 1998 he launched the Internet distributed HDTV Magazine, which remains the only consumer publication devoted exclusively to high-definition television. In April of 2002 he co-founded with Tedson Meyers of Coudert Bros, the High-definition Television Association of America, which is presently based in Washington DC. Cripps is the president of this organization. Mr. Cripps is a charter member of the Academy of Digital Television Pioneers and honored by that organization with the DTV Press Leadership Award of 2002. He makes his home in Oregon.