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HDTV Magazine Articles Archive (December, 2006)

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Still a Mystery...

By Dale Cripps • Dec 4 2006, 8:55pm

Still a mystery ...

USA Today said last week that a Frank N. Magid Associates' Report confirmed that consumers are still "confused over what HDTV is and whether it costs extra to get programming" (in the HD format). The study found that 47% of consumers buying an HD set now planned to watch TV programs in HD, versus 63% two years ago. Moreover, 30% of HDTV owners have yet to add HD service through their cable or satellite provider, and those that have, complain that HD stations tend to occupy the farthest reaches of the channel range (Channels 800 and up, etc.).

Commentary ...

The success of DTV has always depended upon a voluntary cooperative between government, consumers, the consumer electronics industry, broadcasters, cablers, satellite operators, and retailing with each faction pulling their own weight at just the right time. If the confusion that is cited in the Magid report is left unchecked...