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Rodolfo La Maestra CinemaScope™ HDHT Part 4 - Budgeting for the Project
By Rodolfo La Maestra
Senior Technical Director
Posted on September 13, 2007
Category: Technology
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The following article is the latest in the CinemaScope™ series by Rodolfo La Maestra. Other articles in this series are as follows:

Some people budget for the sky is the limit (or should I say they do not need to budget) when implementing solutions from professional projection systems, like Barco, Sony 4K, etc. Some professional projection systems used for local theaters are in the $100K to $250K range for just the projector.


However, most people are not looking for that level of (expensive) sophistication for regular home theaters. I believe that level of quality offers a low return on the investment considering that a $10K-20K projector could perform very well in the home environment, unless you are looking for 300"+ diagonal screens and a large seating area to compete with George Lucas and the Skywalker Ranch.

Just to put some numbers together, the video part of a CinemaScope™ project could require the following items:

a) From $5K to $10K for the anamorphic lens/motorized transport depending on the manufacturer. Perhaps budget half of that if the lens would not be transported in and out of the path of the projector lens, an option with pros/cons discussed in the article dedicated to that component.

b) From $1K to $15K on a 2.35:1 screen in the 130" diagonal range, depending on the material; if it is curved, or with motorized masks, if it is flat, if it is Stewart quality or budget constraint quality, etc. The budget could certainly be lower with smaller screen sizes, flat rather than curved, no masking system, and more economic brands.

c) From $4K to $25K for the 1080p projector depending on technology used; if it is DLP, LCoS, LCD, 1-chip, 3-chip, etc. The projector does not have to be 1080p, but a CinemaScope™ project is more appreciated with large screens, which require horsepower and resolution from the projector if you like the image to be bright, especially when adding the anamorphic lens in front of the projector lens to expand the image wider.

d) From $2K+ to $6K for a good quality scaler capable of performing the video processing of the incoming image to produce a vertical stretch. That processing interpolates new horizontal lines in between the lines of the letterboxed image, removing the top/bottom black bars of the original 2.35:1 image. Although interpolating those horizontal lines alters the original geometry of the image (making it tall and skinny), it is subsequently restored with the horizontal optical stretch performed by the anamorphic lens when added to the path of light after the projector's lens.

Some video processors/scalers are already encased with the projector, some come paired with the projector as a separate piece, and some home-theater enthusiasts might want to purchase a separate scaler regardless. If the projector already includes a scaler capable of performing a quality CinemaScope™ stretch, this item can be removed from the budget.

e) From $500 to $1000 for performing a quality ISF calibration. The final price depends on how cumbersome the projector is to calibrate, and the number of inputs/resolutions you want to calibrate. Although this is not required, it is recommended if the system is expected to perform to its highest potential.

f) From $500 to $1000 on installation parts for the projector, plates for anamorphic lenses and lens transports, long, quality HDMI cabling, wiring for sled control, etc.

g) From $1000 to $3000 on the labor cost for the installation of all the video components of the project (screen, projector, lens, transport, plates, wiring, controls, dedicated power lines, etc.), depending on the complexity of the installation and the easy fit of the components. Audio installation is separate.

h) From $2000 to $5000 for motorized masks and curtains surrounding the screen area depending on the complexity of the system, the shape of the rods, the quantity of fabric, valance or no valance, etc. Although this is not required, masks and curtains improve the appearance of wide-screen images. If the screen item mentioned above comes with its own masking system, this item could be budgeted lower to just cover the remaining parts.

i) From $500 to $2000 for a power line conditioner and quality HD source equipment (Hi Def DVD player, HD tuners, etc) for the HD video signal. Although a movie from a regular DVD player with 2.35:1 aspect ratio upscaled/upconverted to HD resolution also provides a CinemaScope™ experience, I recommend that a Hi Def DVD be considered as source equipment due to the quality of the image and the large size of the screen.

Add to the above list the audio components and their installation labor, which many people might have already. As mentioned before, consider the location of the seating area, and the sweet spot for audio and video, so they are as close as they could be. You would not want to view your movie 6 feet away from the good audio sweet spot, especially if at that viewing point of the room the audio has dead zones of standing waves of bass or other audio frequencies that could make dialogue difficult to understand, produce other audio problems, or make the soundtrack uninvolving to viewers at that listening location.

Additional theater components could be added such as seats, Dbox, floor transducers, light controls, dedicated air condition system, room isolation materials, etc., this series of articles does not cover those components.

The list above is just an example to help prepare for this project, some items are required, some are not, for example, I recommend ISF calibration but any system still performs without one, I recommend hiring professional labor to install the parts that could require more than your two hands (and your knowledge), but one could alternatively hire less expensive helpers, or have someone at home helping in manual tasks for which technical HT experience is not needed (like, hey honey, could you please plug that HDMI wire here while I hold the projector in place?), etc.

You are running a risk when doing the job without the proper experience, but sometimes even with a professional you run the risk for things not to go as planned, or as budgeted, especially if that professional never did a CinemaScope™ installation before.

Stay tuned for the next article in this CinemaScope™ HDHT series.

Posted by Rodolfo La Maestra, September 13, 2007 07:28 AM

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About Rodolfo La Maestra

Rodolfo La Maestra is the Senior Technical Director at HDTV Magazine and participated in the HDTV vision since the late 1980's. In the late 1990's, he began tracking all HDTV consumer equipment, and since 2002 he authors the annual HDTV Technology Review report covering HDTVs, Hi-def DVD, content providers, broadcast, cable, satellite, government, standards, connectivity, content protection, H/DTV tuners and DVRs, etc. In addition Rodolfo has authored a variety of tutorials, books, and educative articles for HDTV Magazine, DVDetc, and HDTVetc Magazines, Veritas et Visus Newsletter, Display Search, and served as technical consultant/editor for the "Reference Guide" and the "HDTV Glossary of Terms" for HDTVetc and HDTV Magazines. In 2004, he began recording a weekly HDTV technology program for MD Cable television, which by 2006 reached the rating of second most viewed by the public, here is the opening episode.

Rodolfo's background encompasses Electronic Engineering, Computer Science, and Audio and Video Electronics, over 4,700 hours of professional training, a BS in Computer and Information Systems, and over thirty professional and post-graduate certifications, some from American, George Washington, and MIT Universities. Rodolfo was also Computer Science professor for over 700 students in five institutions between 1966-1973 in Argentina, for IBM, Burroughs, and Honeywell mainframes. After 38 years of computer systems career, Rodolfo retired in 2003 as Chief of Systems Development from the Inter-American Development Bank where he directed 65 software-development computer professionals, supporting member countries in north/central/south America 24x7.

In parallel, from 1998 he helped the public with his other career of audio/video electronics. Rodolfo started with hi-end audio in the early 60’s and merged with Home Theater video, multichannel audio, widescreen laser disc, anamorphic DVD, 16x9 NTSC displays, HDTV, Hi-def DVD, IPTV, HDMI, and 2.35:1 Cinemascope HD Home Theater over the past 40+ years.

When HDTV started airing in November 1998, he was an early adopter of HDTV and realized that the technology as implemented would overwhelm regular consumers due to its complexity, and it certainly does even today. Rodolfo then launched his HDTV mission of educating and helping consumers understand the complexity, the challenge, and the beauty of the technology, so the public learns to appreciate HDTV not just as another television.