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Rodolfo La Maestra
DTV Around the World - Why Argentina Selected ISDB-T after Testing US’s ATSC (Part 2)
by Rodolfo La Maestra on September 9, 2010 Categories: Digital (DTV) Transition

This series of articles is about how terrestrial broadcast digital TV is being implemented around the world.

Part 1 offered an overall view. This part 2 covers an interview with a colleague TV engineer that is currently testing the new DTV system in Argentina (ISDB-T), with whom I collaborated over the past few years regarding how the standard was selected. Parts 3 and 4 will cover the technical aspects of that system, a better choice for Argentina and several other countries that use systems that differ from the US system, although the selection was not technically guided.

Mr. Victor Acuña, please indicate your role on the implementation of digital TV in Argentina.

Mr. Victor Acuña met with me in Buenos Aires
Mr. Victor Acuña met with me in Buenos Aires
I am an electronics engineer. I am working on the Committee of Electronics & Telecommunications Technologies in the Argentine Centre of Engineers (CAI) as specialist in Digital Terrestrial Television. I am also a professor in the Institute of Superior Education in Broadcasting (ISER) and in the Universidad Abierta Interamericana (UAI).

The challenge to go to digital TV with a very new system gives me the chance to work with state of the art technology.

When did Argentina start thinking about implementing digital TV?

In the 90’s, when digital television came to be a reality, the government made the decision to implement it in our country, selecting the ATSC standard back then.

When is Argentina planning to do the switch from analog PAL-N to digital?

As common practice, it will be in ten years, and then, in 2019, we will have the analog cut-off.

To what extent are HDTV and Mobile DTV part of the digital TV implementation?

The implementation includes these formats because the selected standard ISDB-Tb, allows these three types of signals broadcasted simultaneously, a typical model for a 6 MHz TV channel is to have an HD signal, an SD sub-channel, and a mobile-portable signal. We are still studying the type of content each of those will have.

Please briefly describe how Argentina selected the digital TV standard. Was the standard selected solely on its technical merits as the best format for the country in 2010, rather than adopting the ATSC standard implemented in 1998 in the US?

The packaging with the liquid-cooler pipes and other parts/boxes, when they arrived to Canal 7
The packaging with the liquid-cooler pipes and other parts/boxes, when they arrived to Canal 7
The decision in 1998 was more political than technical, but while we selected the ATSC standard nothing else was done after the signatures where on paper. Many voices appealed the decision, and then it was left frozen. As you may know in 2002 our country suffered a great political and social collapse. Meanwhile both ATSC and DVB standards, conducted transmission tests.

Technicians in the transmission room installing the liquid-cooler system for the digital transmitters.
Technicians in the transmission room installing the liquid-cooler system for the digital transmitters.
At the end of 2008, under agreements with Brazil, the balance tipped toward the ISDB-Tb standard (The short for ISDB-T, the Brazilian version), which is based on the Japanese ISDB-T (Integrated System for Digital Broadcast, Terrestrial) standard, and is also known as SBTVD (Sistema Brasileiro de Televisão Digital - Brazilian System for Digital Television).

In August of 2009, the adoption of the new digital TV standard was finally announced. The technical improvements performed by the Brazilians over the original Japanese ISDB-T bring it as the most novel DTV system. Our SATVD (Argentinean System of Digital TV) is based in the SBTVD.

How will the analog-to-digital transition be executed and what steps has the Government taken to facilitate the transition, such as allocating parallel bandwidth for the digital versions of analog TV channels, and making available analog-to-digital converter set-top-boxes to the public to continue using their existing analog TVs, like the US did.

In Argentina the UHF channels are not free. They were used to transmit pay channels (wireless cable), but since broadcasting is their primary purpose, they are being released for the digital television transmissions.

This year the government is working to fill 47 digital public stations around the country in two steps (first step with 21 transmitters and a second step with 26 transmitters). Four UHF channels were reserved (22, 23, 24 and 25) and a transponder in the AMC6 satellite will be used to transmit from Buenos Aires the generated signals to the provincially distributed retransmission stations.

Other view of the digital transmitters
Other view of the digital transmitters
In Argentina there are 13 million of households with TV sets, with about 2 TV sets each, approximately 3 million of those households do not have cable TV or satellite TV, and those will be benefited because they can only view over-the-air channels. For low-income TV viewers more than a million digital-to-analog free STBs will be subsidized by Government.

The transition for the main private stations has not started yet; they are out of the game because by not having UHF digital channels assigned, they cannot start to transmit their signals. However, this situation will change by this year.

Is the public expected to pay for set-top-boxes?

Other than the subsidized converter boxes, yes; some are Japanese, Chinese, Taiwanese, Brazilian and national assembled STBs and Dongles. They will be available for sale and I expect them to cost about $100 USD for a basic model, and about $300 USD for a top unit. But prices are expected to drop following market introduction in the next months. Additionally, because many South American countries are implementing this standard, prices are expected to go down further.

Please describe the government subsidy for converter boxes?

As I mentioned above, the government will implement a plan to distribute more than one million of subsidized free STBs for low-income people, so they can view digital TV content using their current analog TV during the digital transition. These STBs will come from national assemblers and some will be imported.

The STBs are very complete; they are not basic STBs. These models will cost to the government about $120 USD, and they will be sold for about $180 USD to the public that does not qualify for free STB low income subsidy.

How does Argentina’s digital conversion parallel the efforts of other South America countries, such as Brazil, regarding the standard selection process and implementation plan?

There was no same parallel effort regarding the technical field. Other countries made public their comparative tests and reports, including the consultation to professionals councils. In Argentina the tests were done only by the government, and the technical papers utilized to select the standard were not published.

By Decree # 1148 of August 31, 2009 the Argentine System of Terrestrial Digital Television (SATVD-T) was created, based in the ISDB-Tb standard, and formed the Assessor Council of the SATVD-T for its implementation. Later, the Decree #364/2010 gives a public interest to the National Platform of Terrestrial Digital Television, and determines the resources needed to implement the system nationwide.

I think Brazil did the best political and strategic move for the southern hemisphere. Our national platform and implementation plan is like the Brazilian one.

Argentina’s determination to implement the system was helped by foreign support without consultation with local experts. All the installations implemented in “Canal 7” were donated and help put in operation by the Japanese government. We are also working with “Canal 9” in doing only a transmission test (no digital commercial broadcast license yet).

Recently the Association of Tele-broadcasting of Argentina (ATA) reiterated the request for digital TV channels licenses to private broadcasters agglutinated in the entity.

Is the Government planning to mandate new digital TVs to have integrated tuning capabilities for the new format? Is it working in retrofitting previously manufactured digital TVs to integrate such tuners?

This subject is left to the industry, of course the new TVs will come with the ISDB-T tuner, but meanwhile, as I said, the current digital TVs will need a STB to tune to the new digital standard. As far as I know, no government mandate is issued on this subject yet.

How do the cable and satellite industry plan to implement their digital and HDTV services to compete with the new digital terrestrial broadcast standard? Do they plan to keep untouched the original compression and quality of the over-the-air HDTV signal?

The cable companies are doing a savage publicity about the “Digital Television” and “HD contents”. Although the terrestrial digital television is not officially on the streets yet, a series of discounts and offers are being offered to capitalize from the big sales of LCD TVs in the last months, including great payment plans of up to 50 months. (Rodolfo comments: I can attest to that, on my last trip to Argentina this year I selected two panel purchases for others and very favorable discounts and payment plans were offered; however, after several days of research, I could not find one single plasma in the market; unfortunately, those interested in high quality imaging would never know what plasma can offer if not available, and have no other choice than to settle for LCD panel technology).

As I know the cable companies plan to repeat the broadcast digital signals as they are in the future, but it is uncertain if the quality of the “must-carry” image would be similar.

The digital cable standard is not defined, but Cable operators use the QAM USA system and DOCSIS for Internet cable modems. Today, cable operators have the guide of all analog channels in PAL-N replicated in digital, and they have many HD premium channels in their digital guide as MGM, HBO, ESPN, etc. All the digital signals are encrypted as the premium channel, which means that if you have a DTV set with a QAM on-the-clear tuner you can’t tune to anything with it due to the encryption.

Satellite services such as DirecTV already have HDTV within their subscription of approximately 170 channels. It is unknown how their HD image quality would compare with the quality of over-the-air HD broadcast when implemented.

If you want to view analog free-to-air TV you need a VHF antenna connected to the TV set. If you want digital cable TV you need to connect a cable STB using the component-analog or HDMI input. And now if you want to see digital terrestrial TV you need a second HDMI or component-analog input connected to the ISDB-T's STB and the UHF antenna.

Rodolfo comments: the lack of integrated digital tuners forces panel purchases to meet the need for a sufficient number of component-analog or HDMI inputs, not to mention when the public starts to embrace Blu-ray with HDCP. Coincidentally, I was also recently involved in recommending to a Uruguayan friend that was visiting me in VA his first purchase of a Blu-ray player to connect to his RCA HD panel in Montevideo. As per part 1 you may remember that Uruguay adopted the European system DVB-T (implemented by Colombia). Geographically, Uruguay is neighbor with Brazil and Argentina, and both implemented the other format (Japanese ISDB-T). The analog TV story in South-America repeats itself decades later for digital, and the forces for adopting formats are not primarily technical.

-----------------------------

Thank you Victor for collaborating with this series of articles about DTV around the world. The next article (part 3) will cover how ISDB-T is being implemented as a system, stay tuned.

Posted by Rodolfo La Maestra, September 9, 2010 8:07 AM

Reader Commentary

Reply
thepro • May 19, 4:12pm
Just like to point somerthing out, the article says DirecTV has 130+ HD Channels, that is not true, it has only 8 afaik, Cablevision, which is the biggest cable provider has about 16 HD channels right now and growing everyday

The first local HD channel also went live, Canal 13 (Channel 13)...
Reply
Rodolfo • May 20, 8:54am
Just like to point somerthing out, the article says DirecTV has 130+ HD Channels, that is not true, it has only 8 afaik, Cablevision, which is the biggest cable provider has about 16 HD channels right now and growing everyday :)

The first local HD channel also went live, Canal 13 (Channel 13)

The actual statement on the article was:

"Satellite services such as DirecTV already have HDTV within their subscription of approximately 170 channels."

You misinterpreted it by assumimng that the whole subscription was of HD channels when the word "within" conveys the idea that only a portion of those are actually HD.

Best Regards,

Rodolfo La Maestra...
Reply
thepro • May 20, 11:20am
Oh yes, well, I'm just a huge cablevision defender....
Reply
Rodolfo • May 20, 4:55pm
I would appreciate if could please give your opinion regarding HD image quality and compression on either DirecTV or cable as you have actually experienced with your system in Buenos Aires, and how that compares to the quality of over-the-air channel 13 that I suppose you are receiving as well.

Best Regards,

Rodolfo La Maestra...
Reply
thepro • May 21, 2:07pm
Well, i have a 720p LCD tv that was one of the first advertised LCD Tv's advertised here, a RCA Scenium

I tried HD for a week or so, but gave it up after getting annoyed by the lack of HD channels and the worse quality (compared to normal digital cable) of SD channels, I can blame it on the TV though, since i've seen a few Samsung LED's on the same service that look amazing

From the test I had, it looked good, but not sharp enough, it felt like widescreen SD with a little bit more of quality

The best channel was ESPN HD, which actually felt HD, but yeah, they removed many of the compression with the years, so you get an idea, I tried the service a month after it was released.

Here's a few pics of my experience.

http://www.uploadimage.com.ar/images/00394565126340229411_thumb.jpg

The box
...
Reply
thepro • Jun 6, 2:26pm
Just like to give a little bump, I just called Cablevisión and ordered HD, they're coming to install it on saturday.

They have also added TN HD at this time, which has an amazing quality from what I heard, it is a news channel that has some amazing HD content

http://www.youtube.com/watch?v=OO5EpAVJmiQ...

About Rodolfo La Maestra

Rodolfo La Maestra is the Senior Technical Director at HDTV Magazine and participated in the HDTV vision since the late 1980's. In the late 1990's, he began tracking all HDTV consumer equipment, and since 2002 he authors the annual HDTV Technology Review report covering HDTVs, Hi-def DVD, content providers, broadcast, cable, satellite, government, standards, connectivity, content protection, H/DTV tuners and DVRs, etc. In addition Rodolfo has authored a variety of tutorials, books, and educative articles for HDTV Magazine, DVDetc, and HDTVetc Magazines, Veritas et Visus Newsletter, Display Search, and served as technical consultant/editor for the "Reference Guide" and the "HDTV Glossary of Terms" for HDTVetc and HDTV Magazines. In 2004, he began recording a weekly HDTV technology program for MD Cable television, which by 2006 reached the rating of second most viewed by the public, here is the opening episode.

Rodolfo's background encompasses Electronic Engineering, Computer Science, and Audio and Video Electronics, over 4,700 hours of professional training, a BS in Computer and Information Systems, and over thirty professional and post-graduate certifications, some from American, George Washington, and MIT Universities. Rodolfo was also Computer Science professor for over 700 students in five institutions between 1966-1973 in Argentina, for IBM, Burroughs, and Honeywell mainframes. After 38 years of computer systems career, Rodolfo retired in 2003 as Chief of Systems Development from the Inter-American Development Bank where he directed 65 software-development computer professionals, supporting member countries in north/central/south America 24x7.

In parallel, from 1998 he helped the public with his other career of audio/video electronics. Rodolfo started with hi-end audio in the early 60’s and merged with Home Theater video, multichannel audio, widescreen laser disc, anamorphic DVD, 16x9 NTSC displays, HDTV, Hi-def DVD, IPTV, HDMI, and 2.35:1 Cinemascope HD Home Theater over the past 40+ years.

When HDTV started airing in November 1998, he was an early adopter of HDTV and realized that the technology as implemented would overwhelm regular consumers due to its complexity, and it certainly does even today. Rodolfo then launched his HDTV mission of educating and helping consumers understand the complexity, the challenge, and the beauty of the technology, so the public learns to appreciate HDTV not just as another television.