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HDTV Magazine Articles Archive (December, 2010)

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3D HDTV

Avatar - Why not a CinemaScope Option on Blu-ray?

By Rodolfo La Maestra • Dec 23 2010, 3:49pm

This is a follow up article to the previous 3D World 2010 Conference in NYC article, in which I highlighted the subject of the CinemaScope presentation for Avatar. I will cover the subject in more detail here.

As mentioned in the previous article, the Avatar 3D trailer was shown in the same CinemaScope widescreen aspect ratio as the original 3D movie in the local theater. IMAX cinemas showed the movie at a more squarish aspect ratio. The demo at 3D World was done with a Sony 4K projector with polarizing filters and a 16:9 screen showing a CinemaScope 3D image that was cropped with top/bottom black bars and displayed as dual 1080p interleaved images viewed with RealD polarized glasses.

As usual for 3D, the 3D image was low in luminance, but the image quality was acceptable considering that the projector was very far away from the screen. Although James Cameron likes the CinemaScope aspect ratio...