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At a conference yesterday, Redbox president Mitch Lowe announced that the company will start renting Blu-ray titles from its kiosks for $1.50 a night, according to a report published in Home Media Magazine. The discs should start appearing in the next few months, though it the Redbox site already has Blu-ray titles listed as being available. More than one out of every six Redbox customers already owns a Blu-ray player, and the company is already renting about 40 million movies a month, so it could be in a good position to help grow the demand for Blu-ray titles and players.

A 50% premimum sounds like a lot to pay for Blu-ray, but it’s only $.50 so it may be that the absolute amount is more significant than the percentage in this case. According to the article, Lowe cited some interesting statistics. He said that 20% of Redbox customers would not have bought or rented a certain DVD if it were not available at Redbox. He also cited number for how many Redbox customers go on to buy a movie after they have rented it. As a result, he believes that his service actually helps Hollywood sell movies.

Posted by Alfred Poor, June 4, 2010 6:00 AM

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About Alfred Poor

Alfred Poor is a well-known display industry expert, who writes the daily HDTV Almanac. He wrote for PC Magazine for more than 20 years, and now is focusing on the home entertainment and home networking markets.