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Cox has apparently decided to join ‘em. In a recent story in the L.A. Times, Cox will put their video-on-demand (VOD) service into standard TiVo personal video recorders (PVRs), eliminating the need for a separate set-top box. The TiVo box also gives access to online services such as Netflix streaming video and Rhapsody music.

This is significant because it shows that a cable company is willing to let go of control of the set-top box, presumably in a move to help retain existing customers and perhaps attract new ones with this convenient feature. Cox is not the largest cable company, but with 6 million subscribers in 18 states, it’s in a position to be a trendsetter for other cable companies. And the deal helps extend TiVo’s reach at a time when it is increasingly difficult to get consumers to pay an extra monthly fee on top of their cable bill.

Posted by Alfred Poor, August 17, 2010 6:00 AM

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About Alfred Poor

Alfred Poor is a well-known display industry expert, who writes the daily HDTV Almanac. He wrote for PC Magazine for more than 20 years, and now is focusing on the home entertainment and home networking markets.