Frank N. Magid Associates' recent study of high-definition television set owners reveals that fewer first-time HDTV set buyers are arranging for high-definition program service from cable and satellite providers than ever before. Among the 12 percent of U.S. households who purchased a new high-definition television in the past year, 41 percent still need to arrange for high-definition program service from a cable or satellite provider, compared to as many as...

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Needless to say OTA HDTV was omitted from the article. The DTV TV ads saturate the airwaves with change to digital info; maybe some viewers simply bought a new HDTV set, connected an antenna and are content with the current HDTV programming. The fact that they have not made arrangements with either a satellite or a cable provider is really no surprise.