Netflix, Inc. (Nasdaq: NFLX), the world's largest online movie rental service, and Roku, Inc., an innovator in digital media streaming technology, today announced the introduction of The Netflix Player by Roku™, a device that enables Netflix subscribers to instantly stream a growing library of movies and TV episodes from Netflix directly to the TV. Priced at just $99.99, the player is available for purchase starting today at www.roku.com/netflixplayer.

The player is simple to install, easy to use and gives Netflix members instant access to more than...

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