The Open Mobile Video Coalition (OMVC), a voluntary association of more than 800 broadcast stations, today announced it is "All Systems Go" for a new era of television service on mobile devices. With Thursday's adoption of a final mobile digital television (Mobile DTV) broadcast standard by the Advanced Television Systems Committee (ATSC), U.S. broadcasters are poised to roll out an array of digital program services that will be available to consumers on devices ranging from in-car screens to portable DVD players and mobile phones.

OMVC today demonstrated the services enabled by the new standard during a Mobile DTV briefing for government officials and...

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