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By Dale Cripps Founder & Co-Publisher Posted on August 1, 2005 Category: |
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PRICES FOR FLAT PANEL TELEVISIONS DROP SHARPLY IN 2Q2005
PMA Sell-Through Research Finds Flat Panel TV Prices Plummet as DLP and 3LCD RPTVs Strike Out for Market Share
Menlo Park, California - July 31, 2005. Pacific Media Associates (PMA), a supplier of demand-side market information on large-screen displays, reports that the street price for 40"-45" flat panel televisions dropped an average of 14% from 1Q2005 to 2Q2005. Prices for 42" - 43" flat panel HDTV plasma televisions saw the largest decline, dropping 17% and average prices for 40"-42" HDTV LCD televisions dropped 14%. From January to June 2005, sales of 40"-45" flat panel televisions increased by 26%. While sales of 40"-45" DLP RPTV sets increased by 65% during the same period, that growth came largely at the expense of 40"-45" 3LCD RPTV sets, with sales dropping by 44%.
"Prices are dropping much more quickly now that micro-display RPTVs are more widely available in the 40"-44" size," says Rosemary Abowd, the PMA Vice President who directs PMA's research on flat panel displays and rear projection. "While buyers may still be unsure of the total cost of ownership with MD-RPTVs, that's not stopping them from noticing this value-priced alternative. Our survey shows that overall volumes for RPTVs are down in the second quarter, but their attractive pricing is forcing flat panel prices to decline sharply."
Flat Panel and Micro-Display Rear Projection TV Average Street Price 1Q2005 - 2Q2005
"There is still a gap in price between RPTVs and high-definition flat panel televisions, but it's getting smaller. A consumer can now purchase a high-definition plasma set for about $3500 and for about $4500 they can get a high-definition LCD television," adds Abowd.
www.pacificmediaassociates.com
Posted by Dale Cripps, August 1, 2005 08:00 PM
More onAbout Dale CrippsDale Cripps is a professional journalist who has focused two thirds of his career on the subject of high-definition television. Upon completing his education in business and service in the military he formed Cripps and Associates, South Pasadena, California, in 1964, which operated as a market-development company for aerospace services. In 1983 he turned to television and began what has become a 20 year campaign to pioneer HDTV. For fifteen of those years he published the well-regarded HDTV Newsletter (an international monthly written for television professionals). During much of this same time he also served as the HDTV-Technical Editor for "Widescreen Review Magazine." On November 16, 1998 he launched the Internet distributed HDTV Magazine, which remains the only consumer publication devoted exclusively to high-definition television. In April of 2002 he co-founded with Tedson Meyers of Coudert Bros, the High-definition Television Association of America, which is presently based in Washington DC. Cripps is the president of this organization. Mr. Cripps is a charter member of the Academy of Digital Television Pioneers and honored by that organization with the DTV Press Leadership Award of 2002. He makes his home in Oregon. |
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