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DirecTV Adds Nine More Local HDTV Markets
By Shane Sturgeon
Publisher & Chief Technologist
Posted on June 28, 2006
Category: Programming
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DIRECTV Adds Nine More Local HD Markets; Now Offers Access to Local HD Programming in 36 Markets Representing 57 percent of U.S. TV Homes

HD Local Channel Service Activated Today in Baltimore, Cleveland, Charlotte, N.C., Denver, Hartford, Conn., Miami, Orlando, Fla., Raleigh, N.C., and West Palm Beach, Fla.

WHAT:
DIRECTV, Inc., the nation's leading digital television service provider, is now offering local HD programming via satellite to customers in the Baltimore, Cleveland, Charlotte, N.C., Denver, Hartford, Conn., Miami, Orlando, Fla., Raleigh, N.C., and West Palm Beach, Fla., DMAs.

With the addition of these nine markets, DIRECTV now offers local HD broadcast channels in 36 cities with plans to launch in an additional 13 cities later this year, offering access to DIRECTV-delivered local HD channels in more than 65 percent of U.S. television households.

DIRECTV's roll out of local HD channels in Charlotte is part of a nationwide expansion of HD programming that will culminate in 2007, when DIRECTV will have the ability to deliver more than 1,500 local HD channels and more than 150 national HD channels, establishing DIRECTV as a leading provider of HD programming.

WHEN:
Beginning Wednesday, June 28, 2006

HOW:
Customers who subscribe to a programming package that includes local channels receive both the standard and HD signals at no extra monthly charge. Customers can receive local HD channels by purchasing a new H20 HD receiver and satellite dish. Existing HD customers can upgrade their HD receiver and dish for $99 per receiver. New residential customers can take advantage of a $100 Advanced Product Rebate. Receiving equipment is available at major consumer electronics retailers like Best Buy or Circuit City, and through DIRECTV.

CONTACT:
DIRECTV, Inc.
Robert Mercer
310-964-4683
PainePR for DIRECTV
Danielle Kowalski
212-613-4912

Eligibility for local channels is based on service address within certain designated market areas as defined by Nielsen Media Research, Inc. Visit DIRECTV.com for more information.

Posted by Shane Sturgeon, June 28, 2006 10:43 PM

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About Shane Sturgeon

Shane Sturgeon is the Co-Publisher and Chief Technologist of HDTV Magazine, an industry publication with HDTV roots going back to 1984, when Dale Cripps founded The HDTV Newsletter. Today, HDTV Magazine is a leading online resource for HDTV news and information and captures the eyes and imaginations of over 3 million visitors annually. Mr. Sturgeon has a background in information technology and has served in various consulting capacities for Fortune 500 companies such as J.P. Morgan Chase, Verizon Communications, Proctor & Gamble and Nationwide Insurance. He has a Bachelor of Science in Computer Science from Wright State University.