Seoul, Korea - April 13, 2007 : Samsung Electronics Co., LTD., a leader in consumer electronics and digital media technologies, and the first company to introduce a Blu-ray disc player will introduce a dual format High-Definition (HD) optical disc player in time for the holidays.

Samsung's Duo HD player (BD-UP5000) will fully support both HD-DVD and Blu-ray Disc formats and their interactive technologies, HDi and BD-Java. With the Duo HD consumers can enjoy additional studio content such as trailers, director's comments, more elaborate interactive menus and behind the scene footage. The new Duo HD joins Samsung's next generation DVD line-up which includes Samsung's second generation Blu-ray player available at retail this month. Together, these two models offer the consumer a strong line of High-Definition players to match Samsung's award winning, and best selling, line of HDTVs.

"We welcome Samsung's Duo HD player as another solution in the marketplace that will help reduce consumer confusion and buyer hesitancy towards HD media," said Ron Sanders, President of Warner Home Video. "This is an innovative product that can move us closer to mainstream consumer adoption of HD technologies."

"We are very pleased to announce the upcoming release of our Duo HD player. Consumers are hungry for more HD content but are currently confused about competing formats. Samsung's Duo HD player will allow consumers access to every HD movie title available regardless of the authoring format. Samsung is committed to making life simpler through technology and will market next generation DVD products which will satisfy the consumer and market requirement. This is a big win for the consumer.

As a member of the DVD Forum and contributor to the DVD Industry, we recognize that both HD-DVD and BD formats have merits. As such, we have decided to market a dual format player. Samsung is flexible to market a stand-alone HD-DVD player whenever consumers demand it. Our main concern is not technology but consumer choice" said Dongsoo Jun, Executive Vice President of the Digital AV Division at Samsung Electronics.

About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,000 people in 124 offices in 56 countries, the company consists of five main business areas: Digital Media, Telecommunication Network, Semiconductor, LCD, and Digital Appliance. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs. For more information, please visit www.samsung.com.