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DIRECTV to Offer 11 HBO/Cinemax Channels in HD
By Shane Sturgeon
Publisher & Chief Technologist
Posted on June 13, 2007
Category: Programming
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DIRECTV to Offer 11 HBO/Cinemax Channels in HD

HBO, HBO Signature, HBO Family, HBO Latino and Cinemax Channels Among HD feeds to Launch Beginning in September of this Year


EL SEGUNDO, Calif.--(BUSINESS WIRE)--June 13, 2007--Continuing to pack its lineup with premium-quality HD channels for launch this fall, DIRECTV will begin to roll out the HD feeds of 11 HBO and Cinemax channels nationally in September.

In addition to the HBO (East) HD channel it currently offers, DIRECTV will launch the following HBO/Cinemax channels in full-time HD: HBO West, HBO2 West, HBO2 East, HBO Family East, HBO Family West, HBO Latino, HBO Signature, Cinemax East, Cinemax West and MoreMax. The channels will begin rolling out in September and continue to launch through the rest of the year. DIRECTV currently carries each of these channels in standard-definition.

"Through our determination to push for more and better HD programming, and HBO's commitment to provide 11 HD feeds, we're continuing to set the pace in the HD marketplace," said Derek Chang, executive vice president, Content Strategy and Development, DIRECTV, Inc. "The sheer volume and quality of the HD programming DIRECTV is launching this fall clearly sets us apart from cable and Echostar. The new HD channels from HBO, which continue to offer compelling and critically acclaimed programming, will be an exciting addition to our growing HD lineup."

The new HBO channels will be among the up to 100 national HD channels DIRECTV is planning to rollout by the end of 2007 following the launch of its D10 satellite in July. The new services will be available beginning in September and will continue to roll out through the end of the year.

An additional DIRECTV satellite will launch early next year to support further HD expansion. Between the two satellites, DIRECTV will have the capacity to deliver an industry leading 1,500 local HD and digital channels and 150 national HD channels, in addition to new advanced programming services for customers.


About DIRECTV

DIRECTV, Inc., the nation's leading satellite television service provider, presents the finest television experience available to more than 16 million customers in the United States, through exclusive content, industry-leading customer satisfaction (which has surpassed cable for seven years running) and superior technologies. Each day, DIRECTV subscribers enjoy access to over 250 channels of 100% digital picture and sound, exclusive programming and the most comprehensive collection of sports programming available anywhere, including NFL SUNDAY TICKET(TM) and MLB EXTRA INNINGS(R). DIRECTV (NYSE:DTV) also leads the digital television technology revolution with exclusives such as NFL SUNDAY TICKET SuperFan(TM), US Open Interactive and YES Network Interactive and will soon have the capacity to offer over 150 channels in HD. For the most up-to-date information on DIRECTV, please visit directv.com.

CONTACT:
DIRECTV, Inc.
Robert Mercer, (310) 964-4683
Darris Gringeri, (212) 462-5136

SOURCE: DIRECTV, Inc.

Posted by Shane Sturgeon, June 13, 2007 9:07 AM

Reader Commentary

See Forum Topic: DIRECTV to Offer 11 HBO/Cinemax Channels in HD (10 replies)
Jun 14, 6:24am
:? Note that this depends on a satellite launch in July and the "rollout" just starts in September, and that there are lots of East-West duplicates, and the price is? Any news on Dish plans? They raised their rates 20% just after we switched last s
Jun 14, 9:15am
Mine's been working fine since February. Typically the HBO HD channels are included if you buy the HD and HBO packages. I expect the same here.
Jun 14, 9:27am
I just recently published an article about their HD expansion: DirecTV - The March to 100 National High Definition Channels In
Jun 15, 10:00am
If Directv pulls this off - it would be great. I have had two of the new Directv DVR's HR20's and they work much better than my old TIVO hd DVRs. I am very pleased with them. I have also had Dish and they are good - but in the end - he who has the mos
Jun 15, 1:29pm
I have two HR20s. I use one for ABC and CBS, and I use the other for NBC and HBO. I also get Dish Network, but my old 6000 receiver does not pick up all the HD channels. DirecTV richly deserves the scorn they received for the abominable software they
Jun 15, 2:33pm
totally agree - the software keeps getting better and better with the HR20 -- hte new upagrade last night was provide a new easy to use cool looking interface. I paid $1k for my TIVO boxes and they were far from perfect. The Directv boxes (HR20) are as
Jun 15, 4:12pm
:? While it's certainly reassuring to hear that the HR20 is probably past the beta stage, I still feel extremely lucky to have dodged that phase with Dish; mine worked perfectly from day one. On rate increases, I doubt, with some certainty, that they are
Jun 15, 4:19pm
I liked dish - don't get me wrong. They did not have local PBS HD when i had the service. Directv is supposed to have PBS HD option which will be great. # of cables is not a big issue. Content - #of channels is key. DirecTV will far supass Dish with
Jun 15, 6:00pm
Bud- The multi-switch for a 5-LNB dish is more complicated, but it is housed in the dish so it is invisible to the user. The AT9 5-LNB dish has 4 output connectors, one for each of 4 receivers. An output port and cable cannot be shared by two receivers
Jun 17, 8:35pm
Sorry, but announcements are just announcements. Dish still has the most HD channels. They're launching satellites, too. DirectTV is tops for sports. However, Dish still rules for HD quantity. Rave is awesome. Rush, Equator and Ultra HD aren't b
Showing only excerpts from 10 out of 11, Read More

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About Shane Sturgeon

Shane Sturgeon is the Co-Publisher and Chief Technologist of HDTV Magazine, an industry publication with HDTV roots going back to 1984, when Dale Cripps founded The HDTV Newsletter. Today, HDTV Magazine is a leading online resource for HDTV news and information and captures the eyes and imaginations of over 3 million visitors annually. Mr. Sturgeon has a background in information technology and has served in various consulting capacities for Fortune 500 companies such as J.P. Morgan Chase, Verizon Communications, Proctor & Gamble and Nationwide Insurance. He has a Bachelor of Science in Computer Science from Wright State University.