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Microsoft Named Presenting Sponsor

Lineup Includes: "Iconoclasts," "Big Ideas for a Small Planet"
and "Live from Abbey Road"

Premieres Wednesday, August 1st at 8PM

New York, July 10, 2007 - Sundance Channel President & CEO Larry Aidem and President NBC Universal Cable and Digital Content Jeff Gaspin announced today that Sundance Channel and Universal HD are going to bring HD viewers a new weekly programming block beginning Wednesday, August 1st at 8 PM ET/5PM PT. The branded programming block, presented by Microsoft, will run Wednesdays through December 26th, showcasing Sundance Channel's critically-acclaimed, original series "Iconoclasts," "Big Ideas for a Small Planet" and "Live from Abbey Road" in high definition.

"Sundance Channel speaks to a very educated, tech savvy audience," said Aidem. "Our viewers are early adopters of advanced technology, they are interested in HDTV and this new branded block on Universal HD will now make our key original franchises available on HDTV."

"Universal HD viewers are the perfect fit for Sundance Channel programming," said Gaspin. "We are thrilled to be partnering with both Sundance and Microsoft on what will be a great entertainment experience for viewers."

"Sundance Channel viewers are increasingly embracing high definition home entertainment and are looking for more of the content they love in HD," said Amir Majidimehr, Corporate Vice President in the Consumer Media Technology Group at Microsoft Corp. "We are excited to help make Sundance Channel's HD programming accessible to viewers on Universal HD."

"Iconoclasts" pairs two leading creative innovators from different fields including film, literature, architecture, food, music, and business. One "Iconoclast" acts as a guide into the world of the other to explore their creative process, their inspirations and their passions. Unlike an ordinary interview program, "Iconoclasts" captures the essence of these headline-makers through the eyes of the creative visionaries who respect and admire them the most. Set outside of a studio at a location meaningful to one or both of the subjects, each pair provides viewers with an inside glimpse into the passion, inspiration, and motivation that made these iconoclasts who they are today and offer insight into the real people behind the public personae. Produced by Sundance Channel and Grey Goose Entertainment in association with Conde Nast Media Group, "Iconoclasts" is an @radical media production.

"Big Ideas for a Small Planet" is a documentary series presenting the forward-thinking designers, products and processes that are on the leading edge of a new green world. Launched in April of 2007 as part of Sundance Channel's THE GREEN, each episode revolves around a different green theme as it spotlights a specific innovator or innovation that has the potential to transform our everyday lives. The individuals profiled range from scientists to fashion and product designers, entrepreneurs to first-time inventors. The series also features a cast of recurring expert commentators, including activists, scientists, writers, and environmental personalities who provide the big-picture context to each week's stories. "Big Ideas for a Small Planet is produced by Scout Productions.

"Live From Abbey Road" features performances and interviews with musicians filmed at London's Abbey Road Studios in recognition of the legendary studios' 75th anniversary. The 12-part series features new and established A-list artists, with each one-hour episode offering three acts and a unique insight into the process of making music as they rehearse, discuss their work, and build towards the final exclusive performance. Artists on the bill include: The Killers, Gnarls Barkley, Snow Patrol, Red Hot Chilli Peppers, Paul Simon, Iron Maiden, Richard Ashcroft, LeAnn Rimes, David Gilmour, Dave Matthews, Wynton Marsalis and John Mayer. The series was produced by Michael Gleason and distributed by Fremantle MediaTM.

Posted by Dale Cripps, July 10, 2007 12:58 PM

About Dale Cripps

Dale Cripps is a professional journalist who has focused two thirds of his career on the subject of high-definition television. Upon completing his education in business and service in the military he formed Cripps and Associates, South Pasadena, California, in 1964, which operated as a market-development company for aerospace services. In 1983 he turned to television and began what has become a 20 year campaign to pioneer HDTV. For fifteen of those years he published the well-regarded HDTV Newsletter (an international monthly written for television professionals). During much of this same time he also served as the HDTV-Technical Editor for "Widescreen Review Magazine." On November 16, 1998 he launched the Internet distributed HDTV Magazine, which remains the only consumer publication devoted exclusively to high-definition television. In April of 2002 he co-founded with Tedson Meyers of Coudert Bros, the High-definition Television Association of America, which is presently based in Washington DC. Cripps is the president of this organization. Mr. Cripps is a charter member of the Academy of Digital Television Pioneers and honored by that organization with the DTV Press Leadership Award of 2002. He makes his home in Oregon.