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Large-Size TV Market: Consumers Prefer Full-HD to Larger Sets
by Dale Cripps on September 14, 2007 Category: Marketplace

Large-Size TV Market: Consumers Prefer to Full-HD Clearly

Consumers prefer a 46-inch full HD LCD TV rather than a 50-inch HD PDP TV, according to the latest survey data.


While the full HD TV market is continuing to flourish, led by large sizes, Displaybank (CEO Peter Kwon, www.displaybank.com ), a display market research institute, has surveyed on the preference of 46-inch full HD LCD TV and 50-inch HF PDP TV targeting 673 website visitors, highlighting the fact that 65.8%, more than half the respondents, nominated 46-inch full HD LCD TVs.

46-inch Full-HD LCD TV and 50-inch HD PDP TV Preference Survey

<*Note that the data is applied where the prices are same.>

The survey also proposes a gap between the two devices (46-inch full HD LCD TV: 3.2 million won or $3,430.80, 50-inch HD PDP TV: 2.5 million won or $2,680.53), and as a result, 47.8% of the respondents still prefers to the 46-inch full HD LCD TV despite the price differential. This seems to be attributable to the aggressive marketing activities for LCD TVs and consumer's recognition of a premium on the full HD TV to a certain extent.


46-inch Full-HD LCD TV and 50-inch HD PDP TV Preference Survey

In addition, the survey on the price premium for a full HD TV reveals that 52.8% of the respondents said that a full HD TV has a 10% to 20% higher price premium than a HD TV, proving consumers' preference to a 46-inch full HD LCD TV.

HD TV vs. Full-HD TV Price Premium

<*Note that the data is applied where the screen sizes are same.>

The survey result seems to be an important analysis data for product roadmaps and marketing activities of TV vendors and distributors.

________________________________



Displaybank has implemented regular consumer researches in the field of displays and reported the result. For customers who desire to have a further detailed consumer research, an extra tailored consulting is also provided.

Displaybank's consumer research is more specific and more specialized than any rival research firms by using a wide range of worldwide networks of industry knowledge and 90,000 specialized panels.








46-inch Full-HD LCD TV vs. 50-inch HD PDP TV



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What is Appropriate Price for 26-inch Wide Monitor?



What is the Limit Size for Personal Monitors?



What is the Price Point where 40-inch Range LED LCD TVs are Reasonable to be Accepted?



When will 30-inch Range OLED TV Hit the Market?



Who are Potential Customers of 26-inch Wide LCD Monitor?




Kristy Oh (Korea)
- Tel :+82.31.704.7188 (#132)
- Fax :+82.31.704.7187
- Inquires : kristy@displaybank.com
David Yu (China)
- Reports Inquires : david@displaybank.com
- Tel :+86.137.6114.3581 Noriko Ishida (Japan)
- Reports Inquires : ishida@displaybank.com
- Tel : +81-45-670-7114, Fax : +81-45-670-7001 Sue Chung (U.S & Europe)
- Inquires : sue@displaybank.com
- Tel :+1.408.366.1448

Posted by Dale Cripps, September 14, 2007 8:11 AM

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About Dale Cripps

Dale Cripps is a professional journalist who has focused two thirds of his career on the subject of high-definition television. Upon completing his education in business and service in the military he formed Cripps and Associates, South Pasadena, California, in 1964, which operated as a market-development company for aerospace services. In 1983 he turned to television and began what has become a 20 year campaign to pioneer HDTV. For fifteen of those years he published the well-regarded HDTV Newsletter (an international monthly written for television professionals). During much of this same time he also served as the HDTV-Technical Editor for "Widescreen Review Magazine." On November 16, 1998 he launched the Internet distributed HDTV Magazine, which remains the only consumer publication devoted exclusively to high-definition television. In April of 2002 he co-founded with Tedson Meyers of Coudert Bros, the High-definition Television Association of America, which is presently based in Washington DC. Cripps is the president of this organization. Mr. Cripps is a charter member of the Academy of Digital Television Pioneers and honored by that organization with the DTV Press Leadership Award of 2002. He makes his home in Oregon.