DIRECTV Launches NBA TV HD

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Oct. 31, 2007--Continuing to box out the competition as the leading provider of HD sports programming, DIRECTV has launched NBA TV HD with plans to offer more than 72 games in HD and other NBA programming in HD, 24 hours a day, seven days a week.

With the addition of NBA TV HD, DIRECTV now offers 74 full-time national HD channels, including 16 sports networks in HD, significantly more than any other television provider. DIRECTV will continue to expand its national HD lineup throughout the rest of the year and is expected to have up to 100 national HD channels by year-end.

"Sports fans continue to be the most enthusiastic consumers of HD, and DIRECTV and the NBA are taking that excitement up a notch with the addition of NBA TV HD to our industry-leading HD lineup," said Derek Chang, executive vice president, Content Strategy and Development, DIRECTV, Inc. "We're sure most hoop fans will agree that NBA players will look even more spectacular in HD, along with the rest of NBA TV's all-things basketball content."

"High-definition is ideal for showcasing NBA basketball," said NBA Deputy Commissioner and Chief Operating Officer Adam Silver. "NBA TV in HD provides DIRECTV's subscribers with a full schedule of NBA games and insider programming."

The NBA TV HD simulcast, available on DIRECTV viewer channel 601, will continue to feature live NBA games every week, basketball news and information, exclusive interviews with the game's greatest stars and legends, and original series spotlighting today's players and coaches, as well as the most memorable moments in the NBA's history.

About DIRECTV

DIRECTV, Inc., the nation's leading satellite television service provider, presents the finest television experience available to more than 16.3 million customers in the United States, through exclusive content, industry-leading customer satisfaction (which has surpassed cable for seven years running) and superior technologies***. Each day, DIRECTV subscribers enjoy access to over 250 channels of 100% digital picture and sound, exclusive programming and the most comprehensive collection of sports programming available anywhere, including NFL SUNDAY TICKET(TM) and MLB EXTRA INNINGS(R). DIRECTV (NYSE:DTV) also leads the digital television technology revolution with exclusives such as NFL SUNDAY TICKET SuperFan(TM), US Open Interactive and YES Network Interactive and will soon have the capacity to offer over 150 national HD channels*. For the most up-to-date information on DIRECTV, please visit directv.com.

About NBA TV:

Launched in 1999, NBA TV is a fan's all-access network for everything basketball. The network offers over 400 games annually including more than 100 NBA regular season and playoff games, WNBA action, D-League competition, weekly Euroleague Games, and major international events like the FIBA Americas Championship. The network, which can be seen in 73 countries, features more than 20 original series; exclusive access to NBA events; news from around the world of basketball; nightly highlights; Top 10 Plays of the Day; interviews with the game's insiders, including current stars and legends; and exciting new technology such as High Definition. In addition, NBA TV offers real-time statistics, the latest fantasy basketball and video game news, and Video-On-Demand.