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DLP Cinema(R) Technology Surpasses 5,000 Screen Milestone

DALLAS, Oct. 17 /PRNewswire/ -- Texas Instruments (TI) (NYSE:TXN) today announced that its DLP Cinema(R) technology has surpassed the 5,000 screen milestone on a path to doubling that next year. There are 5,260 DLP Cinema enabled theatres installed across the globe, an increase of 140% from the same period one year ago.

The pristine picture quality and ideal combination of contrast, color and brightness created by DLP Cinema allowed DLP Cinema technology to quickly become the industry standard. DLP Cinema(R) technology is deployed throughout 99% of the digital cinema market and is in every continent in the world except Antarctica. DLP Cinema expects to surpass 5,500 screens by mid November, 2007 and 10,000 screens by the end of 2008.

In today's highly competitive commercial theatrical market, DLP Cinema(R), the authority in digital cinema projection and imaging, is making it more economical for theatres to show both 2D and 3D feature presentations using the only proven single projector solution, as compared to other emerging and commercially unproven formats. DLP Cinema projectors are at the heart of 3-D feature presentations and 3-D movies have grown rapidly through 2007 to become a key catalyst in the expansion of DLP Cinema systems in the U.S. 300 additional DLP Cinema projectors are expected to be fitted with 3-D capability in anticipation of the November release of Beowulf from Paramount Pictures, bringing the total 3-D equipped movie screens in the U.S. to 1,000.

"DLP Cinema(R) continues to be the driving force behind digital cinema," said Nancy Fares, Business Manager for DLP Cinema Products Group. "As companies like Real D and Dolby continue to push 3-D developments on DLP projection technology, DLP Cinema installations are surging to deliver the world's most engaging movie theatre experience."

"DLP Cinema is a bulletproof projection technology. We selected DLP Cinema due to its proven reliability and picture quality as well as the film-like presentation. We count on our partners, including DLP Cinema, to help us exceed our goal of delivering a superior cinema experience," said Michael W. Patrick, President & CEO of Carmike Cinemas.

For more information about DLP Cinema technology, or to find a movie theatre near you equipped with DLP Cinema projectors, please visit: http://www.dlpcinema.com/.

About Texas Instruments DLP Products

DLP display technology from Texas Instruments offers clarity down to the most minute detail, delivering pictures rich with color, contrast and brightness to large-screen HDTVs and projectors for business, home, professional venue and digital cinema (DLP Cinema(R)). 75 of the world's top projection and display manufacturers design, manufacture and market products based on DLP technology. DLP is the only HDTV technology built from a foundation in the digital cinema where it set the industry standard demonstrated by the deployment of DLP Cinema technology in 5,000 theaters worldwide. At the heart of every DLP chip is an array of up to 2.2 million microscopic mirrors which switch incredibly fast to create a high resolution, highly reliable, full color image. DLP technology's chip architecture and inherent speed advantage provides razor-sharp images and excellent reproduction of fast motion video. Since early 1996, more than 13 million DLP subsystems have been shipped. For more information, please visit http://www.dlp.com/.

About Texas Instruments:

Texas Instruments Incorporated provides innovative DSP and analog technologies to meet our customers' real world signal processing requirements. In addition to Semiconductor, the company includes the Educational Technology business. TI is headquartered in Dallas, Texas, and has manufacturing, design or sales operations in more than 25 countries.

Texas Instruments is traded on the New York Stock Exchange under the symbol TXN. More information is located on the World Wide Web at http://www.ti.com/.

DLP and DLP Cinema are registered trademarks of Texas Instruments.

Source: Texas Instruments DLP Products

CONTACT: Kateri Gemperle of TI DLP Products, +1-214-567-3617,
Kateri@ti.com; or Eric Raymond of Rogers & Cowan, +1-310-854-8128,
eraymond@rogersandcowan.com, for Texas Instruments DLP Products

Web site: http://www.dlp.com/
http://www.ti.com/