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SPEED Goes High-Def, Starting with 100 Hours of NASCAR Coverage from 50th Anniversary of Daytona 500
by Shane Sturgeon on October 1, 2007 Categories: Programming

SPEED Goes High-Def, Starting with 100 Hours of NASCAR Coverage from 50th Anniversary of Daytona 500

Top Original Series Pinks, Pinks All out among Speed Primetime Programs Making Move to HD in Early 2008


CHARLOTTE, N.C.--(BUSINESS WIRE)--SPEED will make its move to High Definition in 2008, beginning Feb. 7 with 100 hours of NASCAR on SPEED HD from Daytona Speedweeks.

"With the Gatorade Duel 150's on SPEED, the NASCAR Craftsman Truck Series race, NASCAR RaceDay and all of the other programming SPEED will deliver surrounding the 50th Anniversary of the Daytona 500, this is one of our most visible times of the year for the network and the perfect time to launch our move to HD," said SPEED President Hunter Nickell. "SPEED already offers some of the most action-filled programming on television and the move to HD in 2008 enhances all of it exponentially."

Topping the 70-million U.S. household mark and coming off four consecutive years of ratings growth in 2007, the move to High Definition is the next step in the evolution of a network that has added more than 30 million homes since being fully acquired by Fox Cable Networks in 2001.

"SPEED is now one of the most important and popular of all the national cable sports networks, so it's somewhat inevitable that we provide our many partners and their customers with this HD companion," said Michael Biard, Senior Vice President of Affiliate Sales and Marketing for Fox Cable Networks.

In addition to its season-long, at-track coverage of NASCAR, with programs including NASCAR RaceDay, Trackside, NASCAR Victory Lane, Tradin' Paint, NASCAR Live!, NASCAR Performance and Go or Go Home, SPEED also will explore opportunities to bring other racing series and special events to viewers in HD in 2008.

"Over the course of the 2008 season, SPEED will be transitioning all of its event programming to HD," said Rick Miner, SPEED Senior VP of Production and Network Operations, who is shepherding the project. "We already are in discussions to design and commission the development of remote HD production facilities that will be in full use in 2008."

In addition to its HD programming surrounding the 50th Anniversary of The Great American Race from Daytona, SPEED also will be ready to launch new seasons of its popular automotive and motorcycle lifestyle programming in HD, including PINKS, PINKS All Out and Super Bikes!

In a move that began earlier this summer, SPEED programming is now commissioned in true 16:9 HD.

In addition to the bold moves on the television side, SPEED's interactive division will raise the bar as well, with a re-launch of a completely re-tooled SPEEDtv.com slated for early February. The new site will feature dramatic across the board improvements in depth and timeliness of motor sports news and information, delivered through a new wide-screen format that is optimized for easy navigation, interactivity with mobile and other applications, social networking and customization. Registered SPEED Insiders (www.insider.speedtv.com) will get a sneak peek at the new SPEEDtv.com in early in January.

SPEED is the nation's first and foremost cable television network dedicated to motor sports and the passion for everything automotive. From racing to restoration, motorcycles to movies, SPEED delivers quality programming from the track to the garage. Now available in more than 77 million homes in North America, SPEED is among the fastest-growing sports cable networks in the country, the home to NASCAR on SPEED and an industry leader in interactive TV, video on demand, mobile initiatives and broadband services. www.SPEEDtv.com

Posted by Shane Sturgeon, October 1, 2007 11:56 AM

Reader Commentary

Reply
handyjr • Oct 1, 12:29pm
Does anyone know if Dish Network will carry Speed HD? More importantly, will it be included in my Dish HD subscription as a value add?...
Reply
jcook01 • Oct 3, 4:55am
Hard to say at this time, but if they can fit another 10 pounds of programming into their existing 5 pound bucket I'm sure Charlie will find a way. There were a couple of channels that DirecTV announced in their press release last week that DISH doesn't currently have. I'd expect an announcement soon about several new additions to their lineup.

At this time both the Echostar XI, XII and DirecTV 11 launches are held up due to problems with the Sea Launch space vehicle launch platform which is undergoing repairs due to a failed launch attempt back in January. Apparantly a loose bolt inside the launch vehicle caused problem with the boost rockets resulting in the vehicle falling to the pad deflector shield and exploding!

If I were a betting man I'd say neither vehicle will launch before 2008.

To answer you original question I'd say the answer is probably yes, may be overly ...
Reply
handyjr • Oct 3, 5:58am
re: "Apparantly a loose bolt inside the launch vehicle caused problem with the boost rockets resulting in the vehicle falling to the pad deflector shield and exploding!"

Sounds like an action flick - who knew HDTV could be so exciting! Thx for the reply....
Reply
Dave3putt • Oct 8, 11:34pm
and, according to TelevisionWeek........"Beyond its HD programming dedicated to the 50th anniversary of the Daytona 500, the network will launch new seasons of its shows ...
Reply
akirby • Oct 9, 6:13am

Maybe soon you NASCAR guys will be able to hear what 19 thousand rpm sounds like in DD5.1, and 2 million pixels making a right turn looks like.

And no passing............
Reply
Dave3putt • Oct 9, 4:18pm
I must protest that last remark.................

http://www.youtube.com/watch?v=ZgkR9Dej0wk
...
Reply
akirby • Oct 10, 7:27am
This video is no longer available due to a copyright claim by Formula One Management


How about "almost no passing"?...

More in Category: Programming

About Shane Sturgeon

Shane Sturgeon is the Co-Publisher and Chief Technologist of HDTV Magazine, an industry publication with HDTV roots going back to 1984, when Dale Cripps founded The HDTV Newsletter. Today, HDTV Magazine is a leading online resource for HDTV news and information and captures the eyes and imaginations of over 3 million visitors annually. Mr. Sturgeon has a background in information technology and has served in various consulting capacities for Fortune 500 companies such as J.P. Morgan Chase, Verizon Communications, Proctor & Gamble and Nationwide Insurance. He has a Bachelor of Science in Computer Science from Wright State University.

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