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ESPN and Microsoft Offer Sporting Events and Programming on Demand for Xbox 360
By Shane Sturgeon
Publisher & Chief Technologist
Posted on November 5, 2007
Category: Programming
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ESPN and Microsoft Offer Sporting Events and Programming on Demand for Xbox 360

New agreement adds weekly events and ESPN shows via Xbox LIVE.


BRISTOL, Conn., and REDMOND, Wash., Nov. 5 /PRNewswire-FirstCall/ -- ESPN and Microsoft Corp. today announced an agreement that will add high- and standard-definition full-length games, television shows and video game programming to Xbox LIVE, the online games and entertainment network on Xbox 360. Effective immediately, fans of all ages can access a growing catalog of marquee sporting events and timely programming, including full-length NCAA college football and basketball games, Summer X Games 13, "World Series of Poker," "The Contender," "Madden Nation" and much more on Xbox LIVE Marketplace, the leading high-definition video download service.

"Establishing this relationship with Microsoft on Xbox 360 provides an innovative way to reach our target demographic through this dynamic next-generation entertainment console," said Matt Murphy, senior vice president, Digital Video Distribution, Disney and ESPN Media Networks. "This agreement embodies our mission to deliver the best sports content to fans, and does it through an exciting and robust platform that reaches millions of people."

Through this agreement, Xbox LIVE users can download a variety of popular events and shows available on Xbox LIVE Marketplace each week, highlighted by the best matchups from the world of college football and basketball.

For video gamers, ESPN content on Xbox LIVE will include the 2006 and 2007 seasons of "Madden Nation," an ESPN reality series taking fans inside the world of Madden NFL football competitive gaming. Additional programming will include the 2007 "World Series of Poker," the 2007 season of "The Contender," the full-length high-definition surfing documentary "Down the Barrel" and some of the best college football bowl games.

"This is a natural fit for us, as so many Xbox 360 owners are huge sports fans," said Ross Honey, senior director of the media and entertainment group at Microsoft. "We are dedicated to providing our diverse community of Xbox LIVE users the premium entertainment content they want, and partnering with ESPN is a great example of our continued dedication in the video-on-demand space, especially in high definition."

Currently offering more than 3,200 hours of premium entertainment content from more than 30 studios and networks, Xbox LIVE Marketplace is the only online service offering downloadable movies and TV shows in high definition. More information about the great ESPN content being offered on the service is available at http://www.xbox.com/en-US/live/marketplace/moviestv/?WT.svl=nav.


About ESPN

ESPN, Inc. is the leading multinational, multimedia sports entertainment company with over 50 business entities. Sports media assets include ESPN on ABC, six domestic cable television networks, ESPN Regional Television, ESPN International, ESPN Radio, ESPN.com and other growing businesses, including ESPN360.com (Broadband), ESPN Mobile Products (wireless), ESPN On Demand, ESPN Interactive and ESPN PPV.


About Xbox 360

Xbox 360 is a superior video game and entertainment system delivering the best games, unique entertainment features and a unified online gaming network that revolve around gamers. Xbox 360 will have a portfolio of more than 300 games and will be available in nearly 40 countries by the end of 2007. More information can be found online at http://www.xbox.com/xbox360.


About Xbox LIVE

Xbox LIVE is the first and most comprehensive unified online entertainment network seamlessly integrated throughout the entire console experience, making it easy for people to find the friends, games and entertainment they want from the moment they power on their Xbox 360 system. Xbox LIVE connects millions of members across 25 countries to enjoy hundreds of multiplayer games, downloadable games via Xbox LIVE Arcade, free and premium playable game demos, music videos, TV shows and movies in the United States as well as new game levels, characters and vehicles for all their favorite retail games. More information can be found online at http://www.xbox.com/en-us/live.


About Microsoft

Founded in 1975, Microsoft (NASDAQ:MSFT) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

Source: Microsoft Corp.

CONTACT: Amy Phillips, +1-212-515-1282, amy.phillips@espn.com, or
Colleen Stack Lynch, +1-660-766-4235, colleen.s.lynch@espn.com, both of ESPN;
or Evan Parker of Edelman, +1-323-202-1052, evan.parker@edelman.com, for
Microsoft Corp.

Web site: http://www.microsoft.com/

Posted by Shane Sturgeon, November 5, 2007 10:17 AM

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About Shane Sturgeon

Shane Sturgeon is the Co-Publisher and Chief Technologist of HDTV Magazine, an industry publication with HDTV roots going back to 1984, when Dale Cripps founded The HDTV Newsletter. Today, HDTV Magazine is a leading online resource for HDTV news and information and captures the eyes and imaginations of over 3 million visitors annually. Mr. Sturgeon has a background in information technology and has served in various consulting capacities for Fortune 500 companies such as J.P. Morgan Chase, Verizon Communications, Proctor & Gamble and Nationwide Insurance. He has a Bachelor of Science in Computer Science from Wright State University.