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Menlo Park, California, USA - December 13, 2007. Pacific Media Associates, the global market information experts on large-screen displays, reports that in the hotly contested 50" to 54" HDTV market segment, 1080p LCD models outsold 1080p plasma models nearly three to one, even though the LCD models had average street prices 19% higher than the plasma models. LCDs continue to take market share away from plasma. As reported in their October Consumer 2007 Flat Panel Display Tracking Service, LCDs accounted for 80% of the total units sold in the flat panel TV market (models 26" or larger). "1080p continues to gain importance in the flat panel market," according to Rosemary Abowd, Vice President with Pacific Media. "Unit sales of 1080p LCD models grew 25% in October, and accounted for half of the total revenues for the month." Consumer preference for HDTV sizes also shifted in October. "The 30" to 34" models gained 5 unit market share points for a total of 28%, making it slightly more popular than the 40" to 44" segment with its 26% unit market share," according to Abowd. "Surprisingly, the lower priced 26" to 29" segment lost 3.5 share points in October." Compared with October 2006, the average street price was down 30%, and unit sales were slightly more than double. Samsung was the unit market share leader with 19.6%, edging out second place Sony's 17.5%. In revenue market share, however, Sony was first with 24.3% over Samsung's 22.0% share. The 32" Toshiba 32HL67 took top honors among the crowded field of best sellers with 2.8% unit market share.
Posted by Dale Cripps, December 13, 2007 1:56 PM
Reader Commentary It shouldn't surprise anybody that LCD outsells plasma by three to one in the HD sales arena. Greater efficienty in the production and technical enhancements in LCD, as well as the sheer number of competitive brands, will by themselves drive down costs and increase competition. Even more important is the obvious visual superiority of the LCD experience. I learned very early on to discriminate LCD from plasma across the length of the TV department at BestBuy due to their sharper picture, brighter colors and superior contrast. Plasma looks a lot like traditional TV, scan lines, blurry image and all, and it runs much hotter than LCD. Why anyone would choose plasma at all continues to baffle me. Of course, I assume that those who have already invested in plasma will rush to differ with me.... You're right - I'm rushing to differ with you. After much research, I decided on a plasma as it fit my VIEWING ANGLES and was the best picture in relation to how far away I sit from the TV and the lighting in the room. Perhaps LCD outsells plasma because the "average joe" doesn't take the time to do the research on pros & cons of plasma vs lcd for their particular viewing situation. And, I'm sure the lower prices are attractive to the average Joe, also. :roll:... People are nuts! The most popular size is 32"; to see 720p you have to sit within 7 1/2'; to see 1080p you have to sit within 4 1/2'. They will pay extra money to get 1080p; then sit 10' away where they can't even come close to seeing 720p resolution--they're nuts!... You may rush to differ, but the sales figures are pretty clear. Last August plasma was behind LCD in sales of 32" sets and below, while plasma led with models 50" and larger. Now, LCD leads in all areas and plasma production has slowed. I visited a number of retailers in my city (pop.100,000) yesterday who all agreed that 'plasma is on its way out'. There may be minor differences in viewing angles, etc. but the prevailing view is that LCD is more or less superior to the perceptions of most consumers, and all you have to do is look at it to know that it's true. The most expensive plasma sets lag behind even the middle-priced LCD models in contrast, black levels and brightness. Period.... More in Category: Marketplace
About Dale CrippsDale Cripps is a professional journalist who has focused two thirds of his career on the subject of high-definition television. Upon completing his education in business and service in the military he formed Cripps and Associates, South Pasadena, California, in 1964, which operated as a market-development company for aerospace services. In 1983 he turned to television and began what has become a 20 year campaign to pioneer HDTV. For fifteen of those years he published the well-regarded HDTV Newsletter (an international monthly written for television professionals). During much of this same time he also served as the HDTV-Technical Editor for "Widescreen Review Magazine." On November 16, 1998 he launched the Internet distributed HDTV Magazine, which remains the only consumer publication devoted exclusively to high-definition television. In April of 2002 he co-founded with Tedson Meyers of Coudert Bros, the High-definition Television Association of America, which is presently based in Washington DC. Cripps is the president of this organization. Mr. Cripps is a charter member of the Academy of Digital Television Pioneers and honored by that organization with the DTV Press Leadership Award of 2002. He makes his home in Oregon. |
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