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The Plasma Coalition sent out the following press release providing their take on the latest trends in flat panel._Dale Cripps New York, NY, December 18, 2007 - As another record breaking year for television sales comes to a close, one thing is certain -- flat panel displays are the clear consumer choice, with Plasma HDTV sets dominating the 50-inch and larger category. Plasma sales are accelerating from the introduction of Full HD in screen sizes ranging from 42- to 71-inches, and it is expected that the 21 percent growth achieved in the third quarter of 2007 will continue. To keep up with increasing demand, members of the Plasma Display Coalition expect to have produced more than 15 million plasma panels and displays worldwide this year. Reinforcing their commitment to plasma, the four premiere television manufacturers who make up the coalition - Hitachi, LG Electronics, Panasonic and Pioneer - continue to expand the manufacturing of plasma panels and displays at their respective facilities, which total 20 locations in Japan, Korea, China, Poland and Mexico. With an eye towards the future, each manufacturer has made substantial investments to ensure consumer demand for their products can be satisfied. In fact, in the past two years, these four companies have invested in total over one billion dollars to expand capacity and improve efficiencies. "Plasma is an evolving technology and while it is the best technology on the market for the large screen home entertainment experience, our industry strives for continued innovation," said Jim Palumbo, President, Plasma Display Coalition. "The investments that PDC members are making in manufacturing will continue to propel this display technology forward." The investments made have already resulted in the introduction of more than two dozen Full HDTV 1920 x 1080 plasma sets, which allow consumers to take full advantage of Blu-ray disc or HD DVD movies. Additionally, improvements have been achieved in resolution, brightness, contrast, and reduced power consumption as well as cost efficiencies to develop and deliver the highest quality home entertainment products with the greatest value. "Consumers are embracing plasma HDTV in record numbers," commented Palumbo. "They recognize the home entertainment experience that plasma delivers with outstanding picture quality and color reproduction, very high contrast and deep black levels, wide viewing angles, and rapid response time resulting in the best display of motion scenes," he added.
About the Plasma Display Coalition
Posted by Dale Cripps, December 18, 2007 9:43 AM
Reader Commentary Are there size or other limits on LCD which will prevent its overtaking/passing plasma in popularity. Is not plasma heavy, hot, power guzzling? Pixel fill factor? When all the ducks are in a row (audio, video, video camera, program sources, . . .) I think I will easily choose LCD. I enjoy my interim Sony Bravia 32" 1080i now, and would go to 52" 1080p shortly, unless someone convinces me to look again and satisfy myself that even with the above mentioned drawbacks, plasma is better. I have viewed plasma: the colors are unnaturally brilliant, and beside a same sized LCD seated at 2X-3X screen height, plasma is not as photo like. rvg... More in Category: Marketplace
About Dale CrippsDale Cripps is a professional journalist who has focused two thirds of his career on the subject of high-definition television. Upon completing his education in business and service in the military he formed Cripps and Associates, South Pasadena, California, in 1964, which operated as a market-development company for aerospace services. In 1983 he turned to television and began what has become a 20 year campaign to pioneer HDTV. For fifteen of those years he published the well-regarded HDTV Newsletter (an international monthly written for television professionals). During much of this same time he also served as the HDTV-Technical Editor for "Widescreen Review Magazine." On November 16, 1998 he launched the Internet distributed HDTV Magazine, which remains the only consumer publication devoted exclusively to high-definition television. In April of 2002 he co-founded with Tedson Meyers of Coudert Bros, the High-definition Television Association of America, which is presently based in Washington DC. Cripps is the president of this organization. Mr. Cripps is a charter member of the Academy of Digital Television Pioneers and honored by that organization with the DTV Press Leadership Award of 2002. He makes his home in Oregon. |
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