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VUDU Cuts Entry Price $100 to $295
By Shane Sturgeon
Publisher & Chief Technologist
Posted on January 23, 2008
Category: Products & Equipment
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VUDU Cuts Entry Price $100 to $295

Breakthrough Instant-Access Video Entertainment Experience Drops To Mainstream Price Level


Santa Clara, CA - January 24, 2008 -- VUDU Inc., the company that brings instant access to video-entertainment to the living room, today announced that it has lowered the price of the basic VUDU box to $295, a decrease of more than $100. The new price takes effect Jan. 24, 2008.

Since its launch last year, VUDU has quickly achieved critical mass among home video fans by offering instant gratification, always-on accessibility, a vast selection of current and classic video content and weekly delivery of new titles as they come to market.

"We've been thrilled by the enthusiastic response we've received from our early customers, which tells us we're giving video fans the experience they've been waiting for," said Patrick Cosson, VUDU's VP of Marketing. "With its large catalog of Standard Definition and High Definition movies and TV shows and now a new lower price, VUDU is the perfect upgrade for any movie lover who wants great video quality plus the convenience that only digital delivery can offer."

VUDU enables consumers to have instant access to video entertainment directly from their TV. By crafting relationships with every major Hollywood movie studio and more than 22 independent studios and distributors, VUDU offers the largest catalog of any online movie distributor and new movies and TV shows are added weekly.

Anyone who purchased a VUDU box in the last 30 days can receive a $100 movie credit with proof of purchase whether they purchased the product from VUDU.com or from any other retailer by contacting VUDU Customer Care (888-554-VUDU).

At the recent Consumer Electronic Show in Las Vegas, VUDU announced the addition of 70 HD movies from top studios and unveiled the VUDU XL, a brand new high-end version of the already successful VUDU box. The new product, designed for integration into high-end home theaters, will ship by the end of the February.


About VUDU

VUDU is dedicated to bringing instant access to video entertainment including thousands of mainstream movies, HD films and TV shows to every living room. Through relationships with every major US movie studio and more than 22 independent studios and international distributors, VUDU offers the optimal home entertainment experience for consumers. VUDU gives movie and TV fans the ultimate in flexibility and choice. Consumers can finally watch what they want, when they want-no planning needed, no computer necessary, no software downloads, and no cable TV service or satellite subscription required.

Posted by Shane Sturgeon, January 23, 2008 09:00 PM

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About Shane Sturgeon

Shane Sturgeon is the Co-Publisher and Chief Technologist of HDTV Magazine, an industry publication with HDTV roots going back to 1984, when Dale Cripps founded The HDTV Newsletter. Today, HDTV Magazine is a leading online resource for HDTV news and information and captures the eyes and imaginations of over 3 million visitors annually. Mr. Sturgeon has a background in information technology and has served in various consulting capacities for Fortune 500 companies such as J.P. Morgan Chase, Verizon Communications, Proctor & Gamble and Nationwide Insurance. He has a Bachelor of Science in Computer Science from Wright State University.