| DIRECTV Launches Four New HD Local Markets | ||
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By Shane Sturgeon Publisher & Chief Technologist Posted on February 8, 2008 Category: Cable & Satellite |
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DIRECTV Now Delivers Local HD Programming In 76 U.S. Cities - Representing Nearly 76 percent Of U.S. TV Households
WHAT: DIRECTV, Inc., the nation's leading satellite television service provider, is now offering local HD programming to customers in 76 markets across the United States with the launch of four new HD markets today. DIRECTV customers in Cedar Rapids-Waterloo, Iowa; Louisville, Ky.; Paducah, Ky., and Wichita, Kan., now have access to local broadcast networks in HD. With the addition of these four new markets, DIRECTV now offers access to local HD broadcast channels to nearly 76 percent of U.S. TV households.
DIRECTV's roll out of local HD channels is part of a nationwide expansion of HD programming that includes 92 national HD channels.
WHEN: Beginning today, Thursday Feb. 7, 2008.
HOW: To receive DIRECTV's local HD programming, customers must have an H20 or H21 HD receiver or an HR20 or HR21 DIRECTV Plus® HD DVR and a Ka/Ku band dish. DIRECTV is offering new customers a $100 mail-in rebate on all DIRECTV HD and HD DVR receivers or an instant $100 rebate for customers who lease the equipment online at DIRECTV.com. Customers can also learn more about DIRECTV's advanced products by calling 1-800-DIRECTV.
CONTACT: DIRECTV, Inc.
Robert Mercer
rgmercer@directv.com
310-964-4683
Eligibility for local channels is based on service address within certain designated market areas as defined by Nielsen Media Research, Inc. Visit DIRECTV.com for more information.
Posted by Shane Sturgeon, February 8, 2008 04:47 AM
Reader Commentary Feb 8, 5:38am I am in Kansas and they are not '"YET"' offering all the locals in HD ... as of this morning they are only offering ABC, CBS, & FOX Missing are NBC, PBS, CW, MNT Another thing is they are not labled '-1' {or the like} to show the difference betwee Feb 9, 7:10am The local HD channels do not have a -1, nor do any of the other HD channels. The exception is for a channel like the Food Network which has different programming on the SD and HD channels; thus Food SD is on Ch 231 and Food HD is on 231-1. A note: You sh Feb 9, 7:20am Yes I know this but.... both of my local ABC-KAKEDT10-1 and CBS-KWCHDT12-1 at times does have different programing on the HD side than the SD side... KAKEDT10-1 shows the 'enhanced' orignal Star Trek Series Feb 10, 6:16am The HD channels use the regular station id (like WSB) while the SD channels use a city code and number (like AT2). At least that's what they do for Atlanta. They don't need the -1 designation because you're not getting subchannels like you would OTA. More on Cable & Satellite
About Shane SturgeonShane Sturgeon is the Co-Publisher and Chief Technologist of HDTV Magazine, an industry publication with HDTV roots going back to 1984, when Dale Cripps founded The HDTV Newsletter. Today, HDTV Magazine is a leading online resource for HDTV news and information and captures the eyes and imaginations of over 3 million visitors annually. Mr. Sturgeon has a background in information technology and has served in various consulting capacities for Fortune 500 companies such as J.P. Morgan Chase, Verizon Communications, Proctor & Gamble and Nationwide Insurance. He has a Bachelor of Science in Computer Science from Wright State University. |
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