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Purchase New Movies on iTunes Same Day as DVD Release
By Shane Sturgeon
Publisher & Chief Technologist
Posted on May 1, 2008
Category: Internet HD Video
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Purchase New Movies on iTunes Same Day as DVD Release

CUPERTINO, Calif., May 1 /PRNewswire-FirstCall/ -- Apple(R) today announced that new movie releases from major film studios and premier independent studios are available for purchase on the iTunes(R) Store (http://www.itunes.com/) on the same day as their DVD release. New releases and catalog titles will be available from 20th Century Fox, The Walt Disney Studios, Warner Bros., Paramount Pictures, Universal Studios Home Entertainment, Sony Pictures Entertainment, Lionsgate, Image Entertainment and First Look Studios. Movies purchased from iTunes can be viewed on an iPod(R) with video, iPhone(TM), Mac(R) or PC or on a widescreen TV with Apple TV(R), with new releases priced at $14.99 and most catalog titles at $9.99.

"We're thrilled to bring iTunes Store customers new films for purchase day-and-date with the DVD release," said Eddy Cue, Apple's vice president of iTunes. "We think movie fans will love being able to buy their favorites from major and independent studios."

New releases available for purchase on the iTunes Store this week, concurrent with their DVD release, include "American Gangster" and "The Diving Bell and the Butterfly." Other popular titles now available for purchase include "Juno," "Cloverfield," "I Am Legend," "There Will Be Blood," "Alvin and the Chipmunks" and "Walk Hard: The Dewey Cox Story."

The iTunes Store is the world's most popular online music, TV and movie store with a catalog of over six million songs, 600 TV shows and over 1,500 films including 200 in stunning high definition video. With Apple's legendary ease of use, pioneering features such as new iTunes Movie Rentals, integrated podcasting support, iMix playlist sharing, the ability to turn previously purchased tracks into complete albums at a reduced price, and seamless integration with iPod and iPhone, the iTunes Store is the best way for Mac and PC users to legally discover, purchase and download music and video online.


Pricing & Availability

Movie purchases and rentals from the iTunes Store for Mac or Windows require iTunes 7.6.2, available as a free download immediately from http://www.itunes.com/. iTunes movie purchases and rentals require a valid credit card with a billing address in the country of purchase. iTunes Movies are available in the US only and are $9.99 (US) for library title purchases and $14.99 (US) for new release purchases and $2.99 (US) for library title rentals and $3.99 (US) for new release rentals, and high definition rental versions are priced just one dollar more with library title rentals at $3.99 (US) and new release rentals at $4.99 (US). Short films are available to rent for 99 cents (US). Movies can be previewed, purchased and watched on iPod classic, iPod nano with video, iPod touch, iPhone and on a widescreen TV with Apple TV.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.

(C) 2008 Apple Inc. All rights reserved. Apple, the Apple logo, Mac, Mac OS, Macintosh, iTunes, iPod, iPhone and Apple TV are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

Source: Apple

Posted by Shane Sturgeon, May 1, 2008 06:25 AM

Reader Commentary

May 1, 6:27pm
I just thought I would follow up this "announcement" to shed a little light on what the industry calls "release windows" When movies go to DVD, they are released for online purchase. Then about 30 days later the VOD or rental window opens. What Warne
Showing only excerpts from 1 out of 2, Read More

About Shane Sturgeon

Shane Sturgeon is the Co-Publisher and Chief Technologist of HDTV Magazine, an industry publication with HDTV roots going back to 1984, when Dale Cripps founded The HDTV Newsletter. Today, HDTV Magazine is a leading online resource for HDTV news and information and captures the eyes and imaginations of over 3 million visitors annually. Mr. Sturgeon has a background in information technology and has served in various consulting capacities for Fortune 500 companies such as J.P. Morgan Chase, Verizon Communications, Proctor & Gamble and Nationwide Insurance. He has a Bachelor of Science in Computer Science from Wright State University.