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Vusion Exits Stealth-Mode to Reach Massive Audiences With HD Quality Video Over the Internet
by Shane Sturgeon on May 5, 2008 Category: Internet HD Video

Vusion Exits Stealth-Mode to Reach Massive Audiences With HD Quality Video Over the Internet

Next Generation Video Delivery Platform Discards Stealth-Mode Name of 'Jittr Networks' to Deliver Instant-On, Full-Screen, HD Quality Video to the Masses via the Internet


SAN JOSE, Calif., May 5 /PRNewswire/ -- Vusion, Inc., providers of instant-on, full-screen, HD quality streaming video, today announced its formal company launch, leaving behind its stealth-mode name of 'Jittr Networks'. Vusion will deliver the industry's first end-to-end online video distribution service capable of providing the scalability and reach to serve true HD and DVD quality video to 95 percent of all broadband consumers.

The high bandwidth fees and limited reach of current content delivery technologies has made streaming video a loss leader for even the most highly trafficked web properties. Vusion's technology has been designed to answer the great demand among media companies and content providers for an end-to-end service to efficiently monetize assets through the delivery of high-quality video over the standard Internet.

"Recent industry research shows that the digital media market is the fastest growing sector of the Internet, and video, in particular, will soon represent 90 percent of all Internet traffic," said Elie Habib, Vusion President and CEO. "Media companies positioned to provide the highest quality viewing experience with their video content will inevitability generate more page views and deliver better value for their advertisers. Vusion is the first in the market to deliver true 720p HD quality video in the scale, clarity and reliability that the Internet user population demands."

"Radical changes in the way that end users access and consume video content are driving both viewers and advertising revenues to rapidly shift from television to the Internet," said Aaron Crayford, Founder and CTO. "Our technology is ideally suited for media companies looking to move from delivering short format, low quality video to longer-play, high-definition video in order to better monetize their assets, differentiate their online presence and generate increased Web traffic."

Vusion's Founder and CTO invested four years of research and development to create the next generation core network infrastructure and proprietary WARP technology, which is based on intelligent distributed computing algorithms, in order to deliver truly next generation Quality of Service.

Vusion's advanced WARP technology is a significant departure from traditional content delivery networks. Utilizing a dense architecture with ten times the throughput of standard data centers, WARP enables Vusion's service to scale to tens of millions of concurrent users. By providing the scalability and reach to serve 95 percent of the broadband population, Vusion ensures that the maximal part of the monetizable market will be able to access and stream HD content from its customer's web properties.

ABOUT VUSION

Vusion provides an advanced, end-to-end video distribution service that radically improves the user experience for streaming Internet video. Vusion's customers include content and digital media providers, and content delivery networks who need to offer high-definition and mixed media to large populations of end-users. The Vusion streaming video delivery service is based on cutting-edge technology, including proprietary algorithms, protocols and software. The Vusion unique high-definition and instant on video service provides an end-user experience second to none and enables new Internet business models based on advertising, subscription services, pay-per-view with full DRM, syndication and new hybrid revenue models. More information is available at http://www.vusion.com/

Source: Vusion, Inc.

Posted by Shane Sturgeon, May 5, 2008 6:33 AM

Reader Commentary

Reply
brewster • May 5, 7:46am
At least this seems like a real company vs. last week's Einstein Magic...I've signed up to get their white paper so maybe that will explain something useful as the rest of the website is mush. But sorry, if they say on their website:
Our video delivery service delivers video quality that will make you say "Wow..."

Yip, made me say, "Wow, that's really bad video"

There's nothing in their proprietary player to give any info about quality settings, so I'm only going by what I saw.

I keep hoping someone will come up with a good way to eliminate the shiny plastic discs, but so far, this one isn't it either :(...
Reply
Shane • May 5, 8:00am
I made a comment last week in a separate thread about all these "streaming" services. There are two problems with trying to deliver HD via "streaming":

1) In order to stream HD over a typical internet connection, the video stream is compressed to about 1Mpbs. Compare that to a typical over-the-air HD signal at 12-17Mpbs. Or compare it to a Blu-ray stream at 48Mbps. You can see how any "streamed" signal will have to undergo severe compression to squeeze intoa 1Mbps "pipe". In the process, it loses many of its "HD" qualities.

2) Most, if not all, streaming services available today are available only via PC (or Mac). Most folks do not yet have a PC hooked into their home theaters, so it's not very practical to provide HD streaming unless there is some end device already connected to the TV that is configured to accept it. We're starting to see some of these hit the market this year, but I think the future is in download services, not streaming.

If these companies want a consumer...
Reply
brewster • May 5, 9:31am
Hi Shane,

Yes, I agreed 100% with your assessment last week - I think that article is what started me paying more attention to the subsequent PRs on "HD Streaming". (well, and I've lurked long enough on the forums, time for me to shoot my mouth off until I put my foot in it...)

I got their two white papers. IMHO their value is for the service providers, they seem to have built out a good infrastructure (is it fair to say that when it's really peer to peer? i.e. it's everyone else's infrastructure...)

IMHO the big red problem light is their plot (Fig 6) showing MPEG2 at 10 mbps (which I call DVD quality, though the avg. rate is less), H264 @ 3mbps, and whatever their proprietary one is at 1.8 mbps. I agree that main profile h264 at 3 mbps can give you pretty good SD video. But is this chart suggesting that this is for HD? If so it's pretty clear that the quality will be bad.

There's no data anywhere to back up the performance claims of their proprietary format. When it c...
Reply
Shane • May 5, 10:37am
I checked out a couple of their demo's full screen. They are definitely better than the Einstein Magic service announced last week ... but still nothing that's any better than Apple TV or VUDU. Unless they're going to beat them on pricing or selection, or some value-added service like a subscription model ... I don't see it going anywhere.

Of course, the other thing that's not clear is their business model. I'm not sure if they're going to be a service like Amazon Unbox dealing directly to the consumer, or if they're trying to license their technology to other outfits like Youtube or news websites (CNN, etc).

As an integrated video player on websites, it's good ... but I don't see it as a delivery mechanism for Hollywood type flicks.

- Shane...

About Shane Sturgeon

Shane Sturgeon is the Co-Publisher and Chief Technologist of HDTV Magazine, an industry publication with HDTV roots going back to 1984, when Dale Cripps founded The HDTV Newsletter. Today, HDTV Magazine is a leading online resource for HDTV news and information and captures the eyes and imaginations of over 3 million visitors annually. Mr. Sturgeon has a background in information technology and has served in various consulting capacities for Fortune 500 companies such as J.P. Morgan Chase, Verizon Communications, Proctor & Gamble and Nationwide Insurance. He has a Bachelor of Science in Computer Science from Wright State University.