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Roku Digital Video Player Now Streaming HD Content From Netflix SARATOGA, Calif.--(BUSINESS WIRE)--Roku Inc., a leading innovator in digital media technology and maker of the popular Netflix Player by Roku, today announced it has released support for streaming high definition (HD) content. Through the use of advanced compression technology, Roku can deliver instant streaming of HD content over average consumer broadband connections - bringing HD to the mass market at an affordable price of just $99. "Netflix is a pioneer in streaming HD content over the Internet and the results are impressive," said Anthony Wood, founder & CEO of Roku. "Adding hundreds of HD titles to their catalog of more than 12,000 streaming titles provides tremendous value to Roku owners." Netflix, Inc. is the first content provider to deliver HD content to the Roku player. Additional providers of HD content are expected in the first quarter of 2009. The new software will be automatically delivered to all Roku players free-of-charge over the course of the next few weeks. "No other HD device delivers as diverse a catalog of HD entertainment along with flexible HDTV connections and incomparable price-value as Roku," says Richard Doherty, Research Director for The Envisioneering Group. "More and more HD video programming is instantly available, making Roku even more valuable over time than many expensive PVRs and leased services."
Roku is a market leader in innovative applications for digital media. Through its work in both software and hardware, the company develops and sells consumer products and business solutions to bring rich media to the end user. Its products include: The Netflix Player by Roku, and the BrightSign digital signage controllers. Roku is privately held and based in Saratoga, Calif. For more information on the company and its products, visit: http://www.roku.com.
Posted by Shane Sturgeon, December 22, 2008 11:00 AM
Reader Commentary WOW, what a difference. One of the two Roku Netflix players I own has now been upgraded to firmware 1.5. I purchased the first player about two weeks after it was available the second months later. The first player received its update, and this might be how the players are upgraded by serial number or purchase date. First, you will need to access your account at Netflix and identify some of the HD content available. You can do this by clicking on Watch Instantly tab, at Netflix, and selecting the genre selection. One of the many types of content is the HD content. There you can select one of the several HD movies and TV series (move them to first on your list for easy access). You will notice your player had been upgraded by the initial launch screen that pops up. You are provided three buttons; the center Netflix button will be how you enter Netflix. The remaining two buttons are for settings and the What's New button (you'll want to click the What's New button first). You will be ... My Roku just uprgaded itself 2 days ago. the picture quality is very good.... More in Category: Internet HD Video
About Shane SturgeonShane Sturgeon is the Co-Publisher and Chief Technologist of HDTV Magazine, an industry publication with HDTV roots going back to 1984, when Dale Cripps founded The HDTV Newsletter. Today, HDTV Magazine is a leading online resource for HDTV news and information and captures the eyes and imaginations of over 3 million visitors annually. Mr. Sturgeon has a background in information technology and has served in various consulting capacities for Fortune 500 companies such as J.P. Morgan Chase, Verizon Communications, Proctor & Gamble and Nationwide Insurance. He has a Bachelor of Science in Computer Science from Wright State University. |
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