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DIRECTV HAS LAUNCHED ALTITUDE IN HD 24/7

Following its recent announcement that all Colorado Avalanche and Denver Nuggets games this year will be available in high-definition (HD), Altitude Sports & Entertainment has launched Altitude programming in full-time HD on DIRECTV, and is now available in 5.1-channel surround sound. DIRECTV is currently the only satellite TV provider to offer Altitude in HD on a 24/7 basis.

In addition to Avalanche and Nuggets game coverage, Altitude's full-time HD channel (DIRECTV viewer channel 681) will carry all regular network programs with enhanced quality. "This is a significant milestone both for the network and the teams," said Matt Hutchings, Altitude's EVP/COO. "We are thrilled to see that our relationship with DIRECTV is growing and that we can provide more for our customers."

"DIRECTV is proud to be the leader in HD sports television," said Reagan Feeney, vice president, Programming Acquisition, DIRECTV, Inc. "Expanding our HD coverage of Altitude to twenty-four-hours-a-day, seven-days-a-week, is one more way to provide our customers the best television viewing experience available."

About Altitude

Seen in more than 3 million homes in a 10 state territory, Altitude is the television home of the Colorado Avalanche, Denver Nuggets, Colorado Rapids, Colorado Mammoth, Colorado Eagles, the Big Sky Conference, the Rocky Mountain Athletic Conference, ESPN Syndication (including Big 12 Conference and Western Athletic Conference events), as well as other local and regional sports, entertainment and public affairs programming.  A full list of Altitude programming and other information can be found at www.altitude.tv.