HDTV Magazine
Welcome, Anonymous  •  Sign In  •  Register  •  Help
Receive instant notification of HDTV Bulletins: Register Now to receive notification of HDTV Bulletins via email as soon as they are published.
Consumer Electronics Association Reacts to California Energy Commission TV Energy Use Mandates
by Shane Sturgeon on November 18, 2009 Categories: Politics & Policy

CONSUMER ELECTRONICS ASSOCIATION REACTS TO CALIFORNIA ENERGY COMMISSION TV ENERGY USE MANDATES

Unnecessary regulations bad for economy, harmful for consumers, says CEA


Arlington, Va., November 18, 2009 – The Consumer Electronics Association (CEA)® today issued the following statement regarding a decision by the California Energy Commission (CEC) to impose unprecedented and unnecessary energy efficiency standards on television sets sold in California. The following statement may be attributed to Jason Oxman, CEA’s senior vice president of Industry Affairs.

“CEA is extremely disappointed in the CEC’s decision to regulate TV energy use. Simply put, this is bad policy—dangerous for the California economy, dangerous for technology innovation and dangerous for consumer freedom. Instead of allowing customers to choose the products they want, the Commission has decided to impose arbitrary standards that will hamper innovation and limit consumer choice. It will result in higher prices for consumers, job losses for Californians, and lost tax revenue for the state.

“The CEC’s actions over the past year demonstrate that this regulatory process is broken. The commissioners repeatedly rebuffed attempts from the CE industry to provide input or correct the litany of errors and flawed assumptions upon which these misguided regulations are based. With tax revenues and jobs at risk, the citizens of California deserve a more reasoned and fact-based approach to regulation. The Commission has ignored the concerns of small business owners and consumers who will be adversely impacted by these regulations and the detrimental effect they will have on California’s job market and economy.

“Energy efficiency is a shared concern for all parties. In fact, the consumer electronics industry has led the effort to reduce energy usage by with innovative, energy-efficient products, and consumers have responded with increased demand for these products. The industry has been so successful, that in the last two years alone energy efficiency of televisions has improved by 41 percent. But rather than build on these efforts, the CEC chose to create a new regulatory regime and micromanage the design and development of future televisions.”

“We will continue to pursue legislative and legal solutions to ensure that California citizens will not suffer the consequences of this misguided policy.


About CEA:

The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $172 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion, standards development and the fostering of business and strategic relationships. CEA also sponsors and manages the International CES – Where Entertainment, Technology and Business Converge. All profits from CES are reinvested into CEA’s industry services. Find CEA online at www.CE.org.

Posted by Shane Sturgeon, November 18, 2009 3:00 PM

Reader Commentary

Reply
regman • Nov 18, 3:15pm
Sh*t like this makes me embarassed to say I was born here. Next thing you know the butt heads will have us on bicycles attached to generators to watch TV. Tree hugging liberal idiots....
Reply
stevekaden • Nov 18, 4:05pm
regman - Sheesh, you'd think someone kicked your dog (for political reasons no less).

It always astounds me that while any thinking person would understand the myriad problems with energy consumption, there is nothing ever that should be done to fix it. (and of course taking the Libertarian-Reagan view - certainly nothing that's not a free ride for business and all that trickle down fraud).

I am a 60" plasma guy, so this does concern me - I seriously doubt plasma will be able to make the grade, but ALWAYS industry and technology will gravitate to the money and the market. OLED or similar maybe?

And just maybe this will help us breath a tiny bit cleaner air, a bit less mercury from yet another coal plant (or similar for every technology). And yeah, I believe in man made global warming - just maybe this will help a bit.

I was in California in the early to mid 60's - and I have seen/breathed the air of the inversions. It was hell - almost a vision of apocalypic sci-fi. And Ca...
Reply
portkins • Nov 18, 6:32pm
Hope this doesn't turn into a political debate but...

So you have a 60 inch plasma. I imagine you will be giving it up. Oh, no?
Not surprised.
I live in MA. Lots of do-gooders think taxes should be increased. After a referendum vote, it is now listed on every state tax return that you can give extra money to the state. It doesn't happen. No one gives extra.

As I alway say liberals feel. Conservatives think. Just try to stop and look at your comment. You are NOW a 60 inch plasma guy. The heck with the next guy who wants one. You have yours. Let the next guy suffer.

Unfortunately logic doesn't work with you and you will start name calling....
Reply
stevekaden • Nov 18, 7:28pm
Funny, I have now and always 'discussed' as compared to your assumptive insults. And then you play the "conservative" Hegelian didactic of prempting discourse by insulting it. So you think. Do you think you know me or my depth of civic pride?...
Reply
regman • Nov 18, 7:28pm
Well, I'm a 58" plasma guy and this IS a political topic. 1/2 the year I need no heat in my detached home theater (the plasma 783W does a fine job as a space heater) - the other 1/2, I open the celestory windows and have convection cooling. I have a high efficiency heat pump when (rarely) needed. I mainly only use it for movies anyway.

The Federal Republik of Kalifornia is looking for all of the money it can get. They're jacking up the "fees" for virtually everything - but they don't have the guts to call it a tax increase. The terminator turned out to be a girly girl. With all of our manufacturing being outsourced off shore where did all that energy go? This year the PG&E jacked up the electric rates 17%. Only Hawaii has higher gasoline prices. Our state legislature, mostly democrat, has a spend mentality and unfortunately the fed is following Kalifornia's lead into oblivion. They always do...

I'm using less electricity now then before I bought the plasma.

Y...
Reply
regman • Nov 18, 11:33pm
"governmental social engineering" now there's a concept. Glenn Beck is looking more like the soothsayer of the progressive movement all the time. If we're going to turn into a third world country it would all make sense wouldn't it. Now we have "smart meters" that supposedly can even determine how much power consumption your refrigerator is using or maybe even your 60" plasma.

When they start disarming us the circle will be complete and you can bet that it is coming to a state near you. So much for the Constitution...

I wasn't on board with Bush either just for the record.

I hope that you are not refering to me as insulting you as I believe in the free exchange of ideas, that the debate should remain healthy and civil....
Reply
stevekaden • Nov 19, 7:11am
regman, no it was not you I referred to about insults - and despite my liberal instincts, and childlike impulse control, I hope to not insult you.

BUT, I would love to see some compartmentalization of the true context and real constitutional law, from the wandering that your posts are taking.

This rulling is a frustration that I too will face when my plasmas dies or have to go due to my next passion. So I expect to feel the pain, and while I am not inclined to trash my present hardware (they are calibrated to use less power) I expect to guide my many family and friends to make good choices - like LED LCDs.

Without trying to a thesis I am ill prepared to do smartly - I do not see where 'the common welfare', or the 'will of the people' is being violated by this or many other annoying, painful, or intrusive rules. After all our government wells up from the people, and the courts tend to balance some of the excess. And this has nothing to do with disarming us or taking our right...
Reply
regman • Nov 19, 6:15pm
We have lost more freedom in the last nine years since the writing of the Constitution. When gov't has control over the internet, banking industry, autos, medical records, housing, TV content, the unions, your freedom will be toast. Frankly the science that I have read doesn't support that global warming is a man made event but even if it was the pollution in China is reaching the continental United States. I lived in Shezhen for 3 weeks a few years ago and it was so badly polluted it was unbeleivable. You could cut it with a knife. I don't hear about the Europeans complaining that our pollution is reaching them. Besides one big vocanic eruption can dwarf anything that man can make in one event.

There is so much double speak as well. PG&E will subsidize an "Energy Star' water heater but won't rebate an on demand water heater. They're decommisioning hydroelectric plants all the time and charging us to do it. The fact that nuclear power plants have been suppressed for dec...
Reply
portkins • Nov 20, 5:12am
We used to be under a mile of ice in New England. It melted long before my Hummer was around. Then there was a mini ice age in Europe that wreaked havoc. Why do "earthers" who believe so much in mother earth not believe she will cycle. It will get warmer. It will get colder. Al Gore will get richer. 100 million isn't enough for this scam he has perpetrated.
Why has it gotten colder these last 10 years.
What I love is the story of my child's schoolmate. The kid was talking a while ago about how cold it was. My guy said yeah global warming huh?. The boy has been trained well. "Yes" he said. "Global warming makes it colder"
That is why they now use climate change. It is like number of jobs saved. Can't be quantified.
No insults? what did you say about Glen Beck?
One last typical liberal story. I was in a discussion about Clinton while he was "head" of the country. A gentleman said how we need new taxes to give more money to the poor. We were discussing finan...
Reply
stevekaden • Nov 20, 6:32am
You guys are just victims of the Exxon, API, libertarian (necon) propaganda. I have investigated every single reference ever given to me that is out there to obfiscate man-made global warming - and EVERY SINGLE ONE is either a paid mouthpiece, a religious zealot, a libertarian (screaming freedom like the were being gutted), or just a hypnotized right winger. There might have been one guy who was a scientist and sincere - but he was like 90 years old and fairly obviously just stuck.

I am serious - NOT ONE scientist in their right mind or without a wad of bribery in their pocket - does not believe in man-made global warming. Because at this point you'd have to be sooooo off, you'd think the earth was flat.

Yes the earth warms and cools - but all that has been separated from the fact that this is a greenhouse situation. All you have to know is that bacteria - the first bacteria that did photosynthesis took a hot carbon loaded atmosphere and spent like millions of years storing the...

More in Category: Politics & Policy

About Shane Sturgeon

Shane Sturgeon is the Co-Publisher and Chief Technologist of HDTV Magazine, an industry publication with HDTV roots going back to 1984, when Dale Cripps founded The HDTV Newsletter. Today, HDTV Magazine is a leading online resource for HDTV news and information and captures the eyes and imaginations of over 3 million visitors annually. Mr. Sturgeon has a background in information technology and has served in various consulting capacities for Fortune 500 companies such as J.P. Morgan Chase, Verizon Communications, Proctor & Gamble and Nationwide Insurance. He has a Bachelor of Science in Computer Science from Wright State University.

Local Guides