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NXP Announces Support for 21:9 Cinema-like Display

TV550 Platform Offers Direct Support for 21:9

2010 International CES

EINDHOVEN, Netherlands--(BUSINESS WIRE)--NXP Semiconductors today announced that its TV550 platform now offers direct support for 21:9 panels running at 60 Hz. NXP will be showing HD movies on a 21:9 display panel at the upcoming 2010 CES in Las Vegas, Nevada, USA in January. The demo will show different use cases that are possible with the TV550, such as full screen “true size” movies. In addition, the demo will show how interactive Internet applications such as widgets, newsfeeds, weather and Video on Demand can run in the remaining screen space, alongside a high-definition 16:9 image.

“21:9 widescreen TVs provide an interesting new differentiator to TV OEMs, making it possible to view movies closer to cinema size in the comfort of your living room, or create more space for other applications on the TV,” said Vincent Vermeer, product marketing director for digital TV systems, NXP Semiconductors. “The TV550 platform makes it possible for TV manufacturers to offer 21:9 widescreen displays using a single integrated chip, and will help to make 21:9 TVs more affordable and more accessible to consumers in the near future.”

The NXP TV550 is a global DTV platform featuring NXP’s proprietary Motion Accurate Picture Processing (MAPP2) technology on a single chip. The TV550 brings HD TV and Internet content with unparalleled picture quality on mid-range TVs. Using an extremely efficient 45-nm SoC, the NXP TV550 supports key features such as DVB-T, MPEG4/H.264 decoding, HDMI reception, decoding of digital SD and HD content, CI+ security, and Internet connectivity on TV.


Availability

NXP already offers a TV550 reference design that will speed manufacturers’ development and dramatically reduce bill-of-materials for widescreen TVs. Further information on the NXP TV550 platform is available at: http://www.nxp.com/applications/tv/digital_tv/tv550/index.html


About NXP Semiconductors

NXP Semiconductors provides High Performance Mixed Signal and Standard Product solutions that leverage its leading RF, Analog, Power, Digital Processing and manufacturing expertise. These innovations are used in a wide range of automotive, industrial, consumer, lighting, medical, computing and identification applications. Headquartered in Europe, the company has about 29,000 employees working in more than 30 countries and posted sales of USD 5.4 billion in 2008. News from NXP is located at www.nxp.com.


Forward-looking Statements

This release may contain certain forward-looking statements with respect to the financial condition, results of operations and business of NXP and certain plans and objectives of NXP with respect to these items. By their nature, forward-looking statements involve risk and uncertainty because they relate to events and depend on circumstances that will occur in the future and there are many factors that could cause actual results and developments to differ materially from those expressed or implied by these forward-looking statements.

Posted by Shane Sturgeon, December 16, 2009 10:01 AM

About Shane Sturgeon

Shane Sturgeon is the Co-Publisher and Chief Technologist of HDTV Magazine, an industry publication with HDTV roots going back to 1984, when Dale Cripps founded The HDTV Newsletter. Today, HDTV Magazine is a leading online resource for HDTV news and information and captures the eyes and imaginations of over 3 million visitors annually. Mr. Sturgeon has a background in information technology and has served in various consulting capacities for Fortune 500 companies such as J.P. Morgan Chase, Verizon Communications, Proctor & Gamble and Nationwide Insurance. He has a Bachelor of Science in Computer Science from Wright State University.