LG ELECTRONICS TO UNVEIL BROADBAND HDTVs WITH EMBEDDED SKYPE CAPABILITY

LAS VEGAS, Jan. 5, 2010 – LG Electronics and Skype today announced that LG’s 2010 HDTVs with NetCast Entertainment Access™ will feature embedded Skype™ software* allowing Skype users to make voice and high-definition video calls directly from their family room without a PC. Skype on the new LG HDTVs will be demonstrated this week at the International Consumer Electronics Show (Central Hall Booth #8205).

“Embedding the Skype software in our broadband HDTVs enriches the user experience, allowing consumers to connect with family and friends from the comfort of their family room without a PC,” said Peter Reiner, senior vice president, marketing, LG Electronics USA. Skype on LG HDTVs will give our customers another flexible option in allowing them to communicate using Skype, as well as access content directly through their HDTV.”

Beginning this spring, Skype will be available on 26 new LED, LCD and plasma HDTVs planned for 2010. The application takes video calling beyond the computer to the technology at the heart of the home, the television. By purchasing a separate camera with an integrated microphone, consumers can conduct HD video and voice calls by accessing Skype through the NetCast on-screen menu. The new LG HDTVs will also deliver familiar Skype features including:

• Free Skype-to-Skype voice and video calls to other Skype users
• Calls to landline or mobile phones at Skype’s low rates
• The option to receive inbound calls via a user’s online Skype number
• Skype voicemail, if it is set up
• Being invited to participate in voice conference calls with up to 24 other parties

“We know that Skype users are increasingly interested in conducting video calls away from their computers. With Skype, consumers of LG’s NetCast HDTVs will now be able to participate in rich, real-time video conversations from the comfort of their couch,” said Josh Silverman, CEO of Skype. “A hallmark of Skype is the ability to bring people together. Together with LG, we have created an all new user experience with amazing video quality and audio clarity.”

About LG Electronics USA

LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a global force and technology leader in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances and business solutions, all under LG’s “Life’s Good” marketing theme. For more information, please visit www.LGusa.com.

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1™ and A Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lge.com.

About Skype
Skype is software that enables the world’s conversations. Millions of individuals and businesses use Skype to make free video and voice calls, send instant messages and share files with other Skype users. Everyday, people everywhere also use Skype to make low-cost calls to landlines and mobiles. Download Skype to your computer or mobile phone at skype.com.

Skype is not a replacement for traditional telephone service and cannot be used for emergency calling.

Skype, associated trademarks and logos and the “S” symbol are trademarks of Skype Limited.

Posted by Shane Sturgeon, January 5, 2010 10:04 AM