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Simplay™ Labs Launches HDMI® CTS Version 1.4 Certification and Two New Test Tools for HD Development and Testing

New Locations, New Tools, and an Enhanced Simplay HD™ Program Are Announced at CES 2010
2010 International CES
Booth 20407B

LAS VEGAS--(BUSINESS WIRE)--Simplay™ Labs, LLC, the leading solutions provider of technologies, testing programs, development tools, and interoperability and performance design standards for the high-definition (HD) consumer electronics industry, today announced a number of new initiatives in HDMI Specification Version 1.4 certification, test tools, and testing facilities. The continuing evolution of the HD ecosystem and complexities of HD features, along with the growth of HDMI-enabled devices, have driven the need for more support for consumer electronics manufacturers.

“Simplay’s mission is to help manufacturers with performance and interoperability and reduce time and cost to market,” said Joseph Lias, president of Simplay Labs. “Our new initiatives take a broad approach to make sure we continue to support manufacturers as their needs change and grow. Ultimately that means the consumers get a better experience with their new purchases.”


New HDMI Compliance Test Specification (CTS) Version 1.4 Certification Starts

As manufacturers quickly develop and release HDMI Version 1.4-enabled products, Simplay has launched HDMI Authorized Test Center (ATC) support for the latest specification. Products recently certified will release in the consumer marketplace in early 2010. In addition to standard ATC testing services manufacturers can also leverage the technical support of Simplay Labs consulting resources which provide system-level application engineering and design integration services.


Fourth Anniversary of Simplay Ushers in The Enhanced Simplay HD™ Certification Program

Since its inception in January 2006, Simplay Labs has steadily grown to include 105 partnerships and a testing portfolio of almost 500 products certified for Simplay HD. Products that have passed certification are distinguished by their performance and interoperability, ease of use, and consumer satisfaction. The enhanced Simplay HD certification program for 2010 accounts for the new HDMI Specification Version 1.4 features, and new cables and devices enabled with HDMI Version 1.4 will go through this unique and robust test regimen to ensure optimum performance and quality.


New Locations Expand Simplay’s Reach and Manufacturer Support

In the fourth quarter of 2009 Simplay opened upgraded facilities in both Shenzhen and Shanghai China, and expanded into new markets by opening the only authorized ATC in Korea. Along with its Sunnyvale, California facility, Simplay operates 4 HDMI Authorized Test Centers globally and is the only non-consumer electronics manufacturer ATC testing facility.


New CEC Explorer™ Recommended as Official Test Tool for HDMI Compliance Test Specification Version 1.4

The Simplay CEC Explorer SL 309 Development Tool has been officially recommended as a compliance test tool in the HDMI CTS Version 1.4. The tool helps design engineers develop, simulate and debug all aspects of CEC (Consumer Electronics Control)/CDC (Capability, Discovery and Control) functionality in real time, and includes a powerful GUI (Graphical User Interface) that allows engineers to interface with their own product prototype by exercising and monitoring CEC/CDC performance. The Explorer is the only tool officially recommended for CDC and the only tool that tests for both CEC and CDC. It also enables the testing for HDMI Ethernet Channel and Audio Return Channel through its CDC and CEC capabilities.


Simplay Announces the Universal Test System (UTS)

Continuing the pace of expanding capabilities of HD-enabled devices, Simplay’s release of the Universal Test System will serve a unique need in the marketplace. This multi-technology and human behavior scoring test tool solution enables all HDMI features performance and consumer experience testing. The complexity of new HD features across multiple technologies requires new product quality testing techniques and approaches. Product quality metrics are evolving from simple single standards support to more complex “use case” support.

The new tool features a modular design and integrated human-perception modeling technologies which allow testing and service organizations to customize the solution for their specific requirements as well as add test functions as needed.

Simplay Labs at the 2010 International Consumer Electronics Show (CES), January 7-10, 2010 in Las Vegas, Nevada

Simplay Labs will host technology demonstrations at the MGM Grand Hotel and will exhibit in the HDMI Tech Zone (booth 20407B) in the South Hall of the Las Vegas Convention Center. To schedule a meeting please contact Brad Bramy at brad.bramy@simplaylabs.com.


About Simplay Labs, LLC

Simplay Labs, LLC, based in Sunnyvale, Calif., is the leading solutions provider of technologies, testing programs, development tools, and interoperability and performance design standards for the high-definition (HD) consumer electronics industry. The Simplay HD™ Testing Program is comprised of leading consumer electronics manufacturers and technology providers focused on delivering fully compatible products for consumers. As a result, consumers making home theater component purchases can be confident that Simplay HD verified systems exhibit the highest levels of interoperability performance and are ready to receive and play premium digital content, regardless of manufacturer. Simplay Labs is a wholly-owned subsidiary of Silicon Image, Inc. (NASDAQ:SIMG).

Forward-looking Statements

This news release contains forward-looking statements within the meaning of federal securities laws and regulations, including, but not limited to, statements regarding the benefits of the Simplay HD Testing Program and features and benefits of the Simplay CEC Explorer SL 309 Development Tool and Universal Test System (UTS). These forward-looking statements involve risks and uncertainties, including those described from time to time in Silicon Image’s filings with the Securities and Exchange Commission (SEC) that could cause the actual results to differ materially from those anticipated by these forward-looking statements. Silicon Image assumes no obligation to update any forward-looking statement.

Simplay, Simplay HD and the Simplay HD logo are registered trademarks or trademarks of Silicon Image, Inc. in the United States and/or other countries. HDMI and High-Definition Multimedia Interface are trademarks or registered trademarks of HDMI Licensing, LLC in the United States and/or other countries. All other trademarks and registered trademarks are the property of their respective owners in the United States and/or other countries.

Posted by Shane Sturgeon, January 5, 2010 6:42 AM

About Shane Sturgeon

Shane Sturgeon is the Co-Publisher and Chief Technologist of HDTV Magazine, an industry publication with HDTV roots going back to 1984, when Dale Cripps founded The HDTV Newsletter. Today, HDTV Magazine is a leading online resource for HDTV news and information and captures the eyes and imaginations of over 3 million visitors annually. Mr. Sturgeon has a background in information technology and has served in various consulting capacities for Fortune 500 companies such as J.P. Morgan Chase, Verizon Communications, Proctor & Gamble and Nationwide Insurance. He has a Bachelor of Science in Computer Science from Wright State University.