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SES WORLD SKIES to Host Extensive 3D TV Tests

Top programmers, TV makers joining platform aimed at accelerating 3D TV delivery


PRINCETON, N.J.--(BUSINESS WIRE)--With its 3D-ready satellites and teleports serving as the distribution backbone, SES WORLD SKIES, a division of SES S.A. (Paris:SESG)(LuxX:SESG), today announced it plans to join leading broadcasters, programmers, TV makers and technology providers in a series of extensive tests aimed at accelerating the delivery of 3D TV.

Planned for this spring, the trials are expected to bring together eight major 3D TV components that will be tested under real-life scenarios in an end-to-end platform. Participants in the high learning environment will include innovators in content production, formatting, encoding, uplinking and transmission, headend reception, network distribution and display. SES WORLD SKIES' teleports in Vernon Valley, New Jersey and Manassas, Virginia will provide encoding, uplinking and delivery.

"This is a clarion call to anyone doing 3D TV. We have the platform for a whole new dimension of collaboration focused on doing 3D TV right," said Bryan McGuirk, Senior Vice President of Media Solutions for SES WORLD SKIES. "While stereoscopic formats are being debated, the test platform allows everyone from content producers and cable operators to the makers of TVs and 3D glasses to identify firsthand any compatability issues with existing satellite-based video distribution systems."

"There is a lot of work being done in the areas of 3D production and screens, but no one was considering the end-to-end chain and how to distribute 3D TV over the existing infrastructure in the U.S.," explained Alan Young, SES WORLD SKIES' Chief Technology Officer. "New advancements in encoding, encryption, modulation and compression make satellite an extremely relevant player in the delivery of 3D TV."

SES WORLD SKIES will pull on its deep HD expertise as it embarks on a new 3D TV initiative. Together with sister company SES ASTRA, SES WORLD SKIES delivers more HD channels than anyone in the business, and the firm's advanced satellites and HD-PRIME neighborhood have become the defacto home for leading HD content.

"We're focused on accelerating the adoption of 3D TV," said Steven Corda, Vice President of Market Development for SES WORLD SKIES. "No question 3D TV in some capacity is going to become a big part of the at home entertainment experience. We want to make sure it's a long-term commercial success."


About SES WORLD SKIES

SES WORLD SKIES is the new global division of SES, created through the combination of the former SES NEW SKIES and SES AMERICOM. The company operates a fleet of 25 satellites - part of the 41 spacecraft of the SES group - delivering services as diverse as television distribution and broadcast, internet access, data transmission and business and government communications to customers worldwide. SES WORLD SKIES currently has five additional satellites under construction. The company's unique customer-focused approach allows it to offer the best satellite solutions for a host of business and government requirements, with a view toward helping customers meet their short-term challenges and realize their longer-term goals. SES WORLD SKIES comprises a world-class team of customer care and technical professionals located in Princeton (NJ), The Hague, Washington D.C., Singapore, Beijing, London, Sao Paulo, Mexico City, Sydney, Accra and Johannesburg. Visit www.ses.com for more information.


About SES

SES (Paris:SESG)(LuxX:SESG) wholly owns the market-leading satellite operators SES ASTRA and SES WORLD SKIES, 90% of SES SIRIUS in Europe, and participations in Ciel in Canada and QuetzSat in Mexico. SES provides outstanding satellite communications solutions via a global fleet of 41 satellites in 26 orbital locations. For further information: www.ses.com

Posted by Shane Sturgeon, March 1, 2010 6:42 AM

About Shane Sturgeon

Shane Sturgeon is the Co-Publisher and Chief Technologist of HDTV Magazine, an industry publication with HDTV roots going back to 1984, when Dale Cripps founded The HDTV Newsletter. Today, HDTV Magazine is a leading online resource for HDTV news and information and captures the eyes and imaginations of over 3 million visitors annually. Mr. Sturgeon has a background in information technology and has served in various consulting capacities for Fortune 500 companies such as J.P. Morgan Chase, Verizon Communications, Proctor & Gamble and Nationwide Insurance. He has a Bachelor of Science in Computer Science from Wright State University.