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Amazon.com Unveils "3D 101" Customer Education Center

SEATTLE--(BUSINESS WIRE)--Amazon.com, Inc. (NASDAQ: AMZN) today unveiled a new customer education center, Amazon 3D 101 (www.amazon.com/3d), a one-stop information and shopping destination for all things 3D. Amazon 3D 101 provides customers with centralized, easy-to-understand information and offers a lineup of 3D-related products, including 3D capable HDTVs, projectors, monitors, Blu-ray players and movies, gaming consoles and games, laptops and accessories.

"While 3D is on the minds of a lot of customers, many are confused about this new technology and what they need to do in order to watch full HD 3D TV or movies, play 3D video games or use 3D on their computers," said Ben Hartman, director of Home Electronics at Amazon.com. "Our goal with the Amazon 3D 101 customer education center is to provide our customers with easy-to-understand information that will help demystify this new technology. We also provide product details to help customers figure out which 3D products best fit their individual needs. We will continue to expand and evolve this customer education center as new 3D products and content are released."

Amazon 3D 101 provides a comprehensive destination where anyone can get the information they need about 3D. Key features of the Amazon 3D 101 customer education center include:

* Educational videos that help customers easily understand what 3D is and how it works
* Buying guides aimed at helping customers find everything they need to create the best 3D experience at home
* Interactions with the Amazon 3D team and other customers through Amazon discussions boards
* Frequently asked questions updated on a regular basis
* An interactive, intuitive layout that allows customers to easily access and find information

The Amazon 3D 101 education center currently features a free 3D Starter Kit from Samsung, when customers purchase a qualifying Samsung 3D HDTV and a Samsung 3D Blu-ray disc player. The starter kit includes the Blu-ray 3D movie "Monsters vs. Aliens" and two pairs of Samsung 3D active shutter glasses that, combined with the Samsung 3D HDTV and 3D Blu-ray disc player, will enable customers to experience full HD 3D from the comfort of their own living rooms.

Customers can find the Amazon 3D 101 education center at www.amazon.com/3d.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Kindle and Kindle DX are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a crisp, high-resolution electronic ink display that looks and reads like real paper. Kindle and Kindle DX utilize the same 3G wireless technology as advanced cell phones, so users never need to hunt for a Wi-Fi hotspot. Kindle is the #1 bestselling product across the millions of items sold on Amazon.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.amazon.cn. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

Posted by Shane Sturgeon, April 26, 2010 7:13 PM

About Shane Sturgeon

Shane Sturgeon is the Co-Publisher and Chief Technologist of HDTV Magazine, an industry publication with HDTV roots going back to 1984, when Dale Cripps founded The HDTV Newsletter. Today, HDTV Magazine is a leading online resource for HDTV news and information and captures the eyes and imaginations of over 3 million visitors annually. Mr. Sturgeon has a background in information technology and has served in various consulting capacities for Fortune 500 companies such as J.P. Morgan Chase, Verizon Communications, Proctor & Gamble and Nationwide Insurance. He has a Bachelor of Science in Computer Science from Wright State University.