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DIRECTV Continues To Deliver More Full Time HD Than Any Other Provider With The Addition Of Over 30 New HD Channels -Bringing DIRECTV's HD Lineup to More Than 160

MSNBC HD, ESPNU HD, Travel Channel HD, Hallmark Channel HD, Lifetime HD and Univision HD Are Among the New HD Channels to Begin Launching in May

Editor's Note: We are republishing this release due to the announcement of new channels, and not to highlight the number of channels supposedly now carried. In our experience this not reflective of the number of channels the average subscriber can receive.


- Dale & Shane

EL SEGUNDO, Calif., Apr 20, 2010 (BUSINESS WIRE) -- DIRECTV, the world's most popular video service, continues to deliver more full time HD channels than any other television provider in the nation with the addition of over 30 new HD channels. These new channels will begin rolling out in May and will continue in the following few months bringing DIRECTV's total HD channel lineup to more than 160.

Among the 30 new HD channels that DIRECTV will begin launching next month are:

CSN Bay Area HD
Showtime Beyond HD
CSN California HD
Showtime Next HD
Encore HD East
Showtime Women HD
Starz Cinema HD
FSN Florida HD
Starz In Black HD
Telefutura HD West
Hallmark Channel HD
TMC Xtra HD East
Hallmark Movie Channel HD
Travel Channel HD
HBO2 East HD
Univision HD East
Lifetime HD
Additional DIRECTV Cinema Channels

"From day one we have led the way with HD and, to the dismay of our competitors, that has not changed," said Derek Chang, executive vice president, Content Strategy and Development for DIRECTV. "While DISH Network is very skilled at grossly inflating their HD numbers, you'd be hard pressed to find an actual list of comprehensive HD channels that match their recent claims. We invite consumers to go to DIRECTV.com/hdchannels to see a list of all of DIRECTV's more than 160 HD channels. We challenge DISH to publish a list of all their full-time HD channels so consumers can decide and count for themselves."

In addition to the new HD channels, beginning this June, DIRECTV will launch a suite of 3D channels, which will include N3D(TM) powered by Panasonic, ESPN 3D, a 3D DIRECTV Cinema channel; and a 3D DIRECTV on Demand channel.

DIRECTV continues to lead the industry with the most sports in HD by broadcasting exclusive interactive sports packages like NFL SUNDAY TICKET(TM) and NCAA(R) MEGA MARCH MADNESS(TM) all in crystal-clear HD. DIRECTV will also continue to add HD content to its DIRECTV on Demand platform. In addition, DIRECTV delivers local HD programming to 138 markets, representing 92 percent of U.S. TV households.


DIRECTV (NASDAQ:DTV) is the world's most popular video service delivering state-of-the-art technology, unmatched programming, the most comprehensive sports packages available and industry leading customer service to its more than 25 million customers in the U.S. and Latin America. In the U.S., DIRECTV offers its more than 18.5 million customers the capacity for more than 200 HD channels in Dolby 5.1 theater-quality sound, access to exclusive sports programming such as NFL SUNDAY TICKET(TM), award winning technology like its DIRECTV(R) DVR Scheduler and higher customer satisfaction than the leading cable companies for nine years running. DIRECTV Latin America, through its subsidiaries and affiliated companies in Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin American countries, leads the pay-TV category in technology, programming and service, delivering an unrivaled digital television experience to 6.5 million customers. DIRECTV sports and entertainment properties include three Regional Sports Networks (Northwest, Rocky Mountain and Pittsburgh) as well as a 65 percent interest in Game Show Network. For the most up-to-date information on DIRECTV, please call 1-800-DIRECTV or visit directv.com.


Posted by Shane Sturgeon, April 20, 2010 6:13 PM

About Shane Sturgeon

Shane Sturgeon is the Co-Publisher and Chief Technologist of HDTV Magazine, an industry publication with HDTV roots going back to 1984, when Dale Cripps founded The HDTV Newsletter. Today, HDTV Magazine is a leading online resource for HDTV news and information and captures the eyes and imaginations of over 3 million visitors annually. Mr. Sturgeon has a background in information technology and has served in various consulting capacities for Fortune 500 companies such as J.P. Morgan Chase, Verizon Communications, Proctor & Gamble and Nationwide Insurance. He has a Bachelor of Science in Computer Science from Wright State University.