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DIRECTV Launches Univision and TeleFutura in Crystal-Clear HD

DIRECTV is the First Provider to Offer National Distribution of the Leading Spanish-Language Networks in HD - Kicking Off the Launch Of 30 New Channels That Will Expand DIRECTV's HD Lineup to More Than 160


DIRECTVEL SEGUNDO, Calif., Apr 28, 2010 (BUSINESS WIRE) -- DIRECTV, the world's most popular video service, today became the first video provider to offer national distribution of Univision HD and TeleFutura HD networks, marking the beginning of DIRECTV's HD expansion to more than 160 HD channels. DIRECTV is also launching Univision and TeleFutura local stations in HD in top Hispanic markets soon, in anticipation of the 2010 FIFA World CupTM.

"Univision and TeleFutura are two leading broadcast networks and DIRECTV is honored to be the first provider to offer these essential networks in striking HD," said Derek Chang, executive vice president, Content Strategy and Development for DIRECTV. "The demand for HD content continues to grow among Hispanic households, and we are committed to providing that content to our Spanish-language customers, including the highly anticipated 2010 FIFA World Cup."

"We are thrilled to make both Univision and TeleFutura available in high definition on DIRECTV, providing our viewers the opportunity to enjoy their favorite programming in the highest digital quality picture available," said Tonia O'Connor, executive vice president, Distribution Sales and Marketing. "Our viewers have come to expect the best from our networks, and partnering with DIRECTV allows us to deliver our networks via their leading satellite technology."

Univision and TeleFutura, both owned by Univision Communications, Inc., are the leading Spanish-language programming destinations for U.S. Hispanics. Univision Network is one of the top five broadcast networks in the United States, regardless of language. TeleFutura launched in 2002 and is now the second most watched Spanish-language network in the U.S. during key dayparts. These networks offer a variety of programming that has consistently delivered high viewership in the Hispanic community across the country.

DIRECTV customers who currently have access to the standard-definition broadcasts of Univision East and TeleFutura West will automatically receive the HD versions, if they have HD Access and HD equipment.

DIRECTV Más(TM) offers the widest array of Spanish- and English-language programming available and the latest satellite technology, all combined to provide viewers with digital-quality picture and sound at competitive prices. The service provides access to more than 60 channels in Spanish, including top programming from Mexico, Central and South America, Puerto Rico, the Dominican Republic and Spain. DIRECTV Más(TM) programming offers sports, movies, music, news and educational networks, and access to more than 235 English-language channels of DIRECTV(R) programming, featuring the largest selection of pay per view choices and sports programming available. For pricing please visit www.DIRECTVMás.com or call 1-866-501-1Más (627).

For more information, please contact 1-800-DIRECTV or visit www.directv.com.

About DIRECTV

DIRECTV (NASDAQ: DTV) is the world's most popular video service delivering state-of-the-art technology, unmatched programming, the most comprehensive sports packages available and industry leading customer service to its more than 25 million customers in the U.S. and Latin America. In the U.S., DIRECTV offers its 18.56 million customers more than 130 HD channels and Dolby-Digital(R) 5.1 theater-quality sound (when available), access to exclusive sports programming such as NFL SUNDAY TICKET(TM), award winning technology like its DIRECTV(R) DVR Scheduler and higher customer satisfaction than the leading cable companies for nine years running. DIRECTV Latin America, through its subsidiaries and affiliated companies in Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin American countries, leads the pay-TV category in technology, programming and service, delivering an unrivaled digital television experience to 6.5 million customers. DIRECTV sports and entertainment properties include three Regional Sports Networks (Northwest, Rocky Mountain and Pittsburgh) as well as a 65 percent interest in Game Show Network. For the most up-to-date information on DIRECTV, please call 1-800-DIRECTV or visit directv.com.

About Univision and TeleFutura

Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country's leading Spanish-language cable network; Univision Studios, which produces and co-produces telenovelas, reality shows, dramatic series and other programming formats for all of the Company's platforms; Univision Television Group, which owns and operates 63 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision Interactive Media, which includes http://www.univision.com, the premier Spanish-language Internet destination in the U.S., and Univision Móvil, the industry's most comprehensive Spanish-language suite of mobile offerings. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa's pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit www.univision.net

SOURCE: DIRECTV

Posted by Shane Sturgeon, April 28, 2010 10:53 AM

About Shane Sturgeon

Shane Sturgeon is the Co-Publisher and Chief Technologist of HDTV Magazine, an industry publication with HDTV roots going back to 1984, when Dale Cripps founded The HDTV Newsletter. Today, HDTV Magazine is a leading online resource for HDTV news and information and captures the eyes and imaginations of over 3 million visitors annually. Mr. Sturgeon has a background in information technology and has served in various consulting capacities for Fortune 500 companies such as J.P. Morgan Chase, Verizon Communications, Proctor & Gamble and Nationwide Insurance. He has a Bachelor of Science in Computer Science from Wright State University.