Motorola Introduces Innovative 3D TV Set-Tops for Cable
HORSHAM, Pa., April 12 /PRNewswire-FirstCall/ -- The Mobile Devices and Home business of Motorola, Inc. (NYSE:MOT) announced today software enhancements for its industry-leading DCX line of set-tops that represents a breakthrough in 3D video processing, providing consumers with an exceptional and seamless 3D TV experience in their home. By enabling 3D content to be processed in the set-top before delivery to the 3D-capable television, consumers will no longer be confused by having to use remote controls and access on-screen menus to configure the set-top and television set every time a channel change involves switching between 2D and 3D video. Furthermore, all of this is done while maintaining the visual integrity of emergency broadcast messages, closed captioning or on screen displays while 3D video is playing.
"Motorola has been developing 3D technology for more than 10 years, leading the industry with innovative solutions that support the deployment of 3D TV to the home," said John Burke, senior vice president, Motorola Mobile Devices and Home. "The development of this 3D software enhancement gives our service provider customers a straightforward solution for deploying high-quality 3D TV services today using their existing video delivery infrastructure. By focusing on the customer's viewing experience Motorola has taken 3D TV to the next level and helped our industry to bring the experience of 3D from the theater into the living-room"
With many service providers having already announced their intent to broadcast select 3D programming, there are several challenges to overcome to deliver 3D signals to the home using currently deployed infrastructure and devices. Although frame-compatible 3D content can be passed through deployed set-tops and viewed on 3D TVs today, accessing the set-top on-screen guide and menu while watching 3D content provides an unsettling experience for the consumer. Motorola addresses these deployment challenges and maintains its leadership position in 3D TV by integrating 3D signal processing software into the set-top. Specifically, the new 3D TV-enabled set-tops provide the following functionality:
-- 3D format detection: The 3D TV processing software automatically
3D TV is becoming a hot new viewing format and participants across the ecosystem are targeting home viewing. Momentum is building, and IDC survey data shows that consumers that have experienced 3D in the movie theaters express a greater willingness to pay for 3D-capable devices," said Greg Ireland, IDC Consumer Markets research manager. "Motorola is successfully demonstrating its ability to support 3D TV and continues to be one of the leading providers of 3D TV solutions."
"Motorola's portfolio supports the end-to-end delivery of frame-compatible 3D signals today, making it easier for service providers to deploy 3D services," continued Burke. "The fact that service providers are starting to embrace 3D TV will only increase consumer interest and further drive demand for 3D programming and services. Motorola is committed to continued innovation for 3D TV to help our customers be successful deploying this exciting new service."
To spur greater 3D TV deployment, Motorola will be working with customers to add 3D TV support to members of Motorola's set-top product family beyond the DCX. For more information about Motorola and 3D TV, please click here
Motorola will be demonstrating these new 3D TV-enabled set-tops in its booth #SU2912 at the upcoming 2010 NAB Show in Las Vegas, NV, April 12-15.
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Motorola is known around the world for innovation in communications and is focused on advancing the way the world connects. From broadband communications infrastructure, enterprise mobility and public safety solutions to high-definition video and mobile devices, Motorola is leading the next wave of innovations that enable people, enterprises and governments to be more connected and more mobile. Motorola (NYSE:MOT) revenues reached 22 billion dollars in 2009. For more information, please visit www.motorola.com
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Source: Motorola Corporate
Posted by Shane Sturgeon, April 12, 2010 6:35 AM
About Shane SturgeonShane Sturgeon is the Co-Publisher and Chief Technologist of HDTV Magazine, an industry publication with HDTV roots going back to 1984, when Dale Cripps founded The HDTV Newsletter. Today, HDTV Magazine is a leading online resource for HDTV news and information and captures the eyes and imaginations of over 3 million visitors annually. Mr. Sturgeon has a background in information technology and has served in various consulting capacities for Fortune 500 companies such as J.P. Morgan Chase, Verizon Communications, Proctor & Gamble and Nationwide Insurance. He has a Bachelor of Science in Computer Science from Wright State University.