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Responding to the Remarkable Growth of Blu-Ray™ Hardware Warner Bros. Home Entertainment Group Expands Its DVD to Blu-Ray Upgrade Program

90 of Warner Home Video's Titles Now Available to Upgrade Starting at $4.95 Including "Gran Torino," "Tim Burton's Corpse Bride" and "Freddy Vs. Jason"


DVD2BluBURBANK, Calif.--(BUSINESS WIRE)--Responding to the extraordinary growth of Blu-ray set-top hardware, Warner Bros. Home Entertainment Group has expanded its "DVD2Blu" upgrade program. Starting today, consumers can select from 90 of Warner Home Video's most popular titles to upgrade that include the action-packed "Under Siege" and "Superman II: The Richard Donner Cut" as well as classics from the 1980s including "Risky Business" and "The Lost Boys."

According to recently published figures by the Digital Entertainment Group, sales of Blu-ray hardware for the first quarter of 2010 increased by 125 percent over the same period in 2009. The DVD2Blu program will serve as a great way for new Blu-ray owners to jump start their Blu-ray Disc collections.

Launched in 2009, DVD2Blu.com is a site that allows consumers to upgrade the movies they already own on DVD to Blu-ray Disc™, the absolute best in 1080p high definition picture and sound. The process to upgrade is simple. Consumers select the titles they want to upgrade on DVD2Blu.com, mail in their standard DVDs with pre-paid postage and a short time later receive copies of the same film on Blu-ray Disc. Titles such as "V for Vendetta," "Deliverance" and "Ocean's Eleven" can be upgraded for as little as $4.95 plus shipping and handling charges. For a complete list of titles visit DVD2Blu.com.

Warner Bros. Home Entertainment Group is proud to be an environmentally friendly company and will recycle all DVDs mailed for upgrade. The discs will be processed and used for future plastic packaging.


About Warner Bros. Home Entertainment Group

Warner Bros. Home Entertainment Group (WBHEG) brings together Warner Bros. Entertainment's home video, digital distribution, interactive entertainment, technical operations and anti-piracy businesses in order to maximize current and next-generation distribution scenarios. An industry leader since its inception, WBHEG oversees the global distribution of content through packaged goods (Blu-ray Disc and DVD) and digital media in the form of electronic sell-through and video-on-demand via cable, satellite, online and mobile channels, and is a significant developer and publisher for console and online video game titles worldwide. WBHEG distributes its product through third party retail partners and licensees, as well as directly to consumers through WBShop.com.

Posted by Shane Sturgeon, May 6, 2010 7:25 PM

About Shane Sturgeon

Shane Sturgeon is the Co-Publisher and Chief Technologist of HDTV Magazine, an industry publication with HDTV roots going back to 1984, when Dale Cripps founded The HDTV Newsletter. Today, HDTV Magazine is a leading online resource for HDTV news and information and captures the eyes and imaginations of over 3 million visitors annually. Mr. Sturgeon has a background in information technology and has served in various consulting capacities for Fortune 500 companies such as J.P. Morgan Chase, Verizon Communications, Proctor & Gamble and Nationwide Insurance. He has a Bachelor of Science in Computer Science from Wright State University.