YES Network, FSN Northwest and DIRECTV to Take Viewers 'Deep' with First-Ever 3D MLB Telecasts
NEW YORK, May 05, 2010 (BUSINESS WIRE) -- YES Network, FSN Northwest and DIRECTV will present the first-ever Major League Baseball telecasts in 3D on Saturday, July 10 and Sunday, July 11 when the New York Yankees take on the Seattle Mariners. DIRECTV and Panasonic will be presenting sponsors of the two 3D telecasts.
The historic 3D broadcasts from Safeco Field in Seattle will be made available to DIRECTV HD customers who have 3D TV sets and live within the YES "home team footprint," which includes all of New York State and Connecticut, north and central New Jersey, and northeast Pennsylvania. The 3D telecasts will also air live within the FSN Northwest footprint, including the entire states of Washington, Oregon, Alaska and parts of Montana and Idaho. The Saturday, July 10 game telecast will begin at 10:00 p.m. ET, and the Sunday, July 11 game telecast will begin at 4:00 p.m. ET. YES and FSN Northwest will both also produce their traditional HD telecasts of both games.
"Our latest collaboration with DIRECTV reflects our commitment to explore new technologies which further immerse viewers in our telecasts," said Ray Hopkins, COO, YES Network. "These revolutionary telecasts speak to the power of the Yankees brand and strengthen YES' leadership position in terms of bringing new viewer enhancements to market."
"We're proud to team up with YES to produce a unique, depth-defying look at the sport of baseball in 3D that will put the viewer right in the middle of the action," said Eric Shanks, executive vice president of Entertainment for DIRECTV. "Like interactive TV and HD, 3D has the potential to completely transform the way we watch sports."
Beginning this June, DIRECTV HD customers will receive a free software upgrade enabling them to have access to dedicated 3D channels on DIRECTV, which will include N3D(TM) powered by Panasonic, ESPN 3D, a 3D DIRECTV Cinema channel and a 3D DIRECTV on Demand channel. DIRECTV HD customers will need a 3D television set and 3D glasses to view 3D programming on DIRECTV.
DIRECTV (NASDAQ:DTV) is the world's most popular video service delivering state-of-the-art technology, unmatched programming, the most comprehensive sports packages available and industry leading customer service to its more than 25 million customers in the U.S. and Latin America. In the U.S., DIRECTV offers its 18.56 million customers the capacity for more than 200 HD channels in Dolby 5.1 theater-quality sound, access to exclusive sports programming such as NFL SUNDAY TICKET(TM), award winning technology like its DIRECTV(R) DVR Scheduler and higher customer satisfaction than the leading cable companies for nine years running. DIRECTV Latin America, through its subsidiaries and affiliated companies in Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin American countries, leads the pay-TV category in technology, programming and service, delivering an unrivaled digital television experience to 6.5 million customers. DIRECTV sports and entertainment properties include three Regional Sports Networks (Northwest, Rocky Mountain and Pittsburgh) as well as a 65 percent interest in Game Show Network. For the most up-to-date information on DIRECTV, please call 1-800-DIRECTV or visit DIRECTV.com.
The YES Network has been the most-watched regional sports network in the nation the past seven years, and was the first regional sports network, in partnership with DIRECTV, to offer interactive content for Major League Baseball telecasts. It was also the first regional sports network to offer live in-market streaming of its Major League Baseball telecasts, and was among the first to launch a standalone 24/7 HD channel. The YES Network features exclusive telecasts of the 27-time World Champion New York Yankees and the New Jersey Nets, as well as Emmy Award-winning biography, interview and magazine programs, along with college games. The network also presents a live daily simulcast of WFAN's highly rated Mike'D Up: Francesa on the FAN show. Further YES Network information can be found at www.yesnetwork.com.
Posted by Shane Sturgeon, May 5, 2010 3:18 PM
About Shane SturgeonShane Sturgeon is the Co-Publisher and Chief Technologist of HDTV Magazine, an industry publication with HDTV roots going back to 1984, when Dale Cripps founded The HDTV Newsletter. Today, HDTV Magazine is a leading online resource for HDTV news and information and captures the eyes and imaginations of over 3 million visitors annually. Mr. Sturgeon has a background in information technology and has served in various consulting capacities for Fortune 500 companies such as J.P. Morgan Chase, Verizon Communications, Proctor & Gamble and Nationwide Insurance. He has a Bachelor of Science in Computer Science from Wright State University.