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DIRECTV Delivers the 'World's Game' to Viewers on Two Continents with Every Match of the 2010 FIFA World Cup™ Offered Live in HD with 25 Matches in 3D

Inaugural June 11 Match in 3D on ESPN3D; DIRECTV First Video Provider to Offer all 64 Matches in HD to Latin American Viewers; Matches Available in Seven Languages in the U.S.


EL SEGUNDO, Calif.--(BUSINESS WIRE)--DIRECTV, the world's most popular video service, will be the leading distributor of 2010 FIFA World Cup™ coverage in the Western Hemisphere, delivering all 64 matches of the tournament in HD to more viewers than any other video provider. More than 25.6 million DIRECTV customers in the U.S. and Latin America, will have access to every World Cup match, including 25 matches in 3D from ESPN 3D for U.S. viewers.

The 19th FIFA World Cup will kick off June 11 with the match between host South Africa and North American regional power Mexico and will be available to DIRECTV's U.S. customers in 3D. For a complete schedule of matches and more information visit www.directv.com/2010worldcup. ESPN 3D is part of DIRECTV's 3D lineup that will also feature three dedicated 3D channels, including N3D™ powered by Panasonic, launching later this month.

"We're thrilled to provide millions of viewers throughout the Americas with comprehensive coverage of the world's largest sporting event in vivid HD and 3D images that many have never experienced before," said Derek Chang, executive vice president of Programming Strategy and Development for DIRECTV. "Our 3D broadcast of the World Cup kicks off a series of landmark 3D programming events on DIRECTV including the first MLB games, between the Mariners and Yankees, in 3D on July 10 and July 11, and our exclusive 3D broadcast of MLB's 2010 All Star Game on July 13."

In the U.S., each of the tournament's 64 matches, from the group phase to the final, will be available on DIRECTV in both English and Spanish live and in HD. ESPN,

ESPN2 and ABC will televise the matches in English, while Univision, Telefutura and Galavision will broadcast the matches in Spanish.

With the diversity of viewers watching the World Cup, DIRECTV will broadcast the event in multiple languages, carrying more than 50 matches with Portuguese commentary on ESPN Deportes, and offering alternate audio feeds for the ESPN games on DIRECTV channel 210-1 in Arabic, German, Japanese, Korean and Portuguese (not every language will be available for each game).

Customers will also have access to replays of all World Cup games available for download from Univision On Demand (channel 1402) under the category "2010 Copa FIFA."

In Latin America, DIRECTV will be the first and only provider to broadcast every 2010 FIFA World Cup match in HD through its DIRECTV sports™ and DIRECTV sports HD™ channels in Argentina, Chile, Colombia, Ecuador, Peru and Venezuela. DIRECTV Latin America will produce up to 10 hours of exclusive, daily content featuring live coverage from the venues, cities, practice facilities and stadiums.

"We are truly proud of the unprecedented coverage and differentiated broadcast we will offer our subscribers in the region," said Bruce Churchill, president of DIRECTV Latin America. "This is the greatest sporting event in the world and our customers are very passionate about fĂștbol, and through DIRECTV Sports™ they will enjoy the best and most complete coverage of the FIFA World Cup in Latin America."

DIRECTV Sports will also enhance customers' World Cup experience through its MUNDIAL MIX, an interactive, multi-channel and statistics portal where customers (in both SD and HD) will have access to real-time statistics and multi-camera views for all matches.

DIRECTV HD customers in the U.S. have received a free software upgrade to access DIRECTV's 3D channels. DIRECTV HD customers will need a 3D television set and 3D glasses to view 3D programming on DIRECTV.


About DIRECTV

DIRECTV (NASDAQ:DTV) is the world's most popular video service delivering state-of-the-art technology, unmatched programming, the most comprehensive sports packages available and industry leading customer service to its more than 25.6 million customers in the U.S. and Latin America. In the U.S., DIRECTV offers its 18.6 million customers more than 130 HD channels and Dolby-Digital® 5.1 theater-quality sound (when available), access to exclusive sports programming such as NFL SUNDAY TICKET™, award winning technology like its DIRECTV® DVR Scheduler and higher customer satisfaction than the leading cable companies for nine years running. DIRECTV Latin America, through its subsidiaries and affiliated companies in Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin American countries, leads the pay-TV category in technology, programming and service, delivering an unrivaled digital television experience to 7 million customers. DIRECTV sports and entertainment properties include three Regional Sports Networks (Northwest, Rocky Mountain and Pittsburgh) as well as a 65 percent interest in Game Show Network. For the most up-to-date information on DIRECTV, please call 1-800-DIRECTV or visit directv.com.

Posted by Shane Sturgeon, June 9, 2010 2:42 PM

About Shane Sturgeon

Shane Sturgeon is the Co-Publisher and Chief Technologist of HDTV Magazine, an industry publication with HDTV roots going back to 1984, when Dale Cripps founded The HDTV Newsletter. Today, HDTV Magazine is a leading online resource for HDTV news and information and captures the eyes and imaginations of over 3 million visitors annually. Mr. Sturgeon has a background in information technology and has served in various consulting capacities for Fortune 500 companies such as J.P. Morgan Chase, Verizon Communications, Proctor & Gamble and Nationwide Insurance. He has a Bachelor of Science in Computer Science from Wright State University.