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DIRECTV, Major League Baseball and FOX Sports to Deliver Historic National 3D Broadcast of the 2010 All-Star Game

The Mid-Summer Classic will be Available Exclusively on DIRECTV's 3D Channel 'n3D(TM) Powered by Panasonic'


EL SEGUNDO, Calif., Jul 09, 2010 (BUSINESS WIRE) -- DIRECTV, Major League Baseball and FOX Sports, continuing to lead the industry in sports programming innovation, will offer the 2010 MLB All-Star Game in 3D exclusively on DIRECTV's new 3D channel, n3D (TM) powered by Panasonic (Channel 103).

The telecast of the mid-summer classic from Angels Stadium in Anaheim, Calif., next Tuesday will make sports TV history as the first national broadcast of an MLB game in 3D.

"We are excited to be the exclusive provider of this history making broadcast of the MLB All-Star game in 3D and working on this pivotal TV event with Major League Baseball and FOX Sports, our long-time partners in innovative sports programming," said Derek Chang, executive vice president, Content Strategy and Development for DIRECTV. "Though we're still in the early innings of this amazing technology's evolution, we continue to believe 3D, like HD, will fundamentally change the TV landscape, and offer viewers a new and totally engaging way to watch sports, movies and other entertainment programming in the home."

The 3D broadcast will require a separate FOX Sports production crew using nine cameras to cover the game, offering viewers camera angles not normally seen in a regular 2D broadcast. Barry Landis will produce the 3D broadcast. Derek Manning directs. Chris Long serves as senior vice president of Entertainment for DIRECTV. The 3D telecast is available to DIRECTV HD customers with an HD 3D TV set and 3D glasses.

DIRECTV and Panasonic have been leaders in the delivery of 3D content, recently launching an industry-first trio of dedicated 3D channels including n3D(TM) powered by Panasonic, DIRECTV Cinema(TM) in 3D and n3D(TM)on Demand, which is currently offering replays of ESPN's 3D coverage of the 2010 World Cup Games. DIRECTV launched ESPN 3D on June 1 and will offer the network's live 3D broadcast of the World Cup final on July 11 and the 2010 State Farm Home Run Derby on July 12.

DIRECTV also delivered the first 3D NASCAR race with TNT last Saturday featuring the NASCAR Coke Zero 400 in 3D and will deliver regional telecasts of the New York Yankees-Seattle Mariners series July 10-11, produced in 3D by DIRECTV with YES Network and FSN Northwest. For more information on DIRECTV's 3D channels please visit www.directv.com/3D.


About DIRECTV

DIRECTV (NASDAQ:DTV) is the world's most popular video service delivering state-of-the-art technology, unmatched programming, the most comprehensive sports packages available and industry leading customer service to its more than 25.6 million customers in the U.S. and Latin America. In the U.S., DIRECTV offers its 18.6 million customers more than 130 HD channels and Dolby-Digital(R) 5.1 theater-quality sound (when available), access to exclusive sports programming such as NFL SUNDAY TICKET(TM), award winning technology like its DIRECTV(R) DVR Scheduler and higher customer satisfaction than the leading cable companies for nine years running. DIRECTV Latin America, through its subsidiaries and affiliated companies in Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin American countries, leads the pay-TV category in technology, programming and service, delivering an unrivaled digital television experience to 7 million customers. DIRECTV sports and entertainment properties include three Regional Sports Networks (Northwest, Rocky Mountain and Pittsburgh) as well as a 65 percent interest in Game Show Network. For the most up-to-date information on DIRECTV, please call 1-800-DIRECTV or visit directv.com.


About Panasonic

Based in Secaucus, NJ, Panasonic Corporation of North America is the principal North American subsidiary of Panasonic Corporation (NYSE: PC), which has been a leader in the creation of end-to-end standards and technologies to enable consumers to experience immersive Full HD 3D TV. Last year, Panasonic established its Advanced Authoring Center in Panasonic Hollywood Laboratory to work with Hollywood studios to develop the 3D Blu-ray Disc format. In January, Panasonic partnered with DIRECTV to debut three dedicated 3D channels, including DIRECTV's new linear 3D channel, n3DTM powered by Panasonic, which launched on July 1. In March, the company delivered its first Full HD 3D home Entertainment System for sale at Best Buy's Magnolia Home Theater stores. And in April, Panasonic debuted a range of 3D video production equipment including the world's first professional quality, fully-integrated Full HD 3D camcorder that records to SD Memory Card media.

SOURCE: DIRECTV

Posted by Shane Sturgeon, July 12, 2010 9:22 PM

About Shane Sturgeon

Shane Sturgeon is the Co-Publisher and Chief Technologist of HDTV Magazine, an industry publication with HDTV roots going back to 1984, when Dale Cripps founded The HDTV Newsletter. Today, HDTV Magazine is a leading online resource for HDTV news and information and captures the eyes and imaginations of over 3 million visitors annually. Mr. Sturgeon has a background in information technology and has served in various consulting capacities for Fortune 500 companies such as J.P. Morgan Chase, Verizon Communications, Proctor & Gamble and Nationwide Insurance. He has a Bachelor of Science in Computer Science from Wright State University.