Netflix Taps Dolby for High-Definition Audio
LOS GATOS, Calif. and SAN FRANCISCO, Oct. 14 /PRNewswire/ -- Netflix, Inc. (Nasdaq: NFLX) and Dolby Laboratories, Inc. (NYSE: DLB) today announced that Netflix has selected Dolby® Digital Plus to deliver 5.1-channel surround sound for TV shows and movies streamed instantly over the Internet. Beginning October 18, the PlayStation®3 (PS3™) computer entertainment system from Sony Computer Entertainment, Inc. will be the first consumer electronics device to support 5.1-channel surround sound on movies streamed from Netflix. Netflix said more devices would be added over time to support streaming digital surround sound.
"Netflix is committed to delivering an unparalleled experience to its members who watch TV shows and movies streamed instantly over the Internet," said Greg Peters, Netflix vice president of product development. "Netflix required an audio solution that could efficiently deliver an outstanding surround sound experience for a wide range of consumer devices. Dolby Digital Plus proved to be the best solution to meet our needs and the needs of our device partners."
Dolby Digital Plus supports up to 7.1 channels of premium-quality surround sound and allows consumers to enjoy outstanding high-definition audio from broadcasts, streaming and downloaded media, and Blu-ray Disc™. To date, tens of millions of TVs, set-top boxes, Blu-ray Disc players, Audio/Video receivers, and mobile phones have shipped with Dolby Digital Plus.
"Dolby Digital Plus makes the online entertainment experience rich, realistic, and memorable," said John Couling, vice president, marketing, products & platforms, Dolby Laboratories. "Dolby is excited to be working with Netflix and its partners to provide premium Dolby surround sound to Netflix subscribers. This collaboration will enable subscribers to enjoy movies and TV shows presented in surround sound just as the artists and directors intended."
Dolby Digital Plus is a sophisticated audio system based on Dolby Digital that has been adopted by many of the world's leading broadcasters, TV and set-top-box manufacturers, and device makers to provide consumers with full digital surround sound. It is designed to adapt to the changing demands of entertainment delivery while retaining compatibility with existing Dolby Digital 5.1-channel home theater systems.
Dolby Laboratories (NYSE: DLB) is the global leader in technologies that are essential elements in the best entertainment experiences. Founded in 1965 and best known for high-quality audio and surround sound, Dolby creates innovations that enrich entertainment at the movies, at home, or on the go. Visit www.dolby.com for more information.
With more than 15 million members in the United States and Canada, Netflix, Inc. (NASDAQ: NFLX) is the world's leading Internet subscription service for enjoying movies and TV shows. For $8.99 a month, Netflix members in the U.S. can instantly watch unlimited movies and TV episodes streaming right to their TVs and computers and can receive unlimited DVDs delivered quickly to their homes. In Canada, streaming unlimited movies and TV shows from Netflix is available for $7.99 a month. There are never any due dates or late fees with Netflix. Among the large and expanding base of supported devices streaming from Netflix are the Microsoft® Xbox 360®, Nintendo® Wii™, and Sony Computer Entertainment's PS3 consoles; Blu-ray Disc players from the Best Buy(SM) Insignia brand, LG®, and Samsung; Internet TVs from LG, Samsung, Sony, and Vizio®; the Roku® digital video player and TiVo(SM) digital video recorders; and the Apple® iPhone®, iPad™, and iPod® touch. All of these devices are available for purchase in the United States. A growing number of supported devices are available for purchase in Canada. For more information, visit www.netflix.com.
Dolby is a registered trademark of Dolby Laboratories. Netflix is a registered trademark of Netflix, Inc.. All other trademarks remain the property of their respective owners. DLB-G
SOURCE Netflix, Inc.
Posted by Shane Sturgeon, October 15, 2010 8:45 PM
About Shane SturgeonShane Sturgeon is the Co-Publisher and Chief Technologist of HDTV Magazine, an industry publication with HDTV roots going back to 1984, when Dale Cripps founded The HDTV Newsletter. Today, HDTV Magazine is a leading online resource for HDTV news and information and captures the eyes and imaginations of over 3 million visitors annually. Mr. Sturgeon has a background in information technology and has served in various consulting capacities for Fortune 500 companies such as J.P. Morgan Chase, Verizon Communications, Proctor & Gamble and Nationwide Insurance. He has a Bachelor of Science in Computer Science from Wright State University.