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First-Ever Blu-ray DVD Club to Launch Under Columbia House Club

NEW YORK, July 1, 2011 /PRNewswire/ -- Direct Brands Inc., the leading direct-to-consumer club network for books, DVDs and recorded music, and the parent company of book clubs such as Book-of-the-Month Club, Doubleday Book Club and Columbia House, announces the first-ever launch of a BLU-RAY-specific Club under the Columbia House division.

"We are extremely dedicated to the future of DVD collections, so much so that we created a new Blu-ray specific club which will provide consumers dedicated to this format with all of the advantages of our club membership," says Deborah Fine, President and CEO of Direct Brands Inc.

The Blu-ray Club will be available at www.columbiahouse.com/blu-ray as of July 1, 2011. Kicking off a "RED, WHITE and BLU-RAY" summer, members who enroll in the Blu-ray Club within the July kick-off month will receive an opening offer of 2 Blu-ray selections for only $5.99 each. With this launch, Direct Brands continues its on-going commitment to both the DVD and Blu-ray formats.

Direct Brands Inc. is the largest direct-to-consumer club network for books, DVDs and recorded music in the U.S. The company is home to such market-leading book, DVD and music club brands as Book-of-the-Month Club, Doubleday Book Club and Columbia House, among its 24 multi-platform businesses, as well as several other special interest and lifestyle book clubs. The company serves more than 8 million members in the U.S. through its various club catalogs and online.

SOURCE Direct Brands Inc.

Posted by Shane Sturgeon, July 1, 2011 5:04 PM

About Shane Sturgeon

Shane Sturgeon is the Co-Publisher and Chief Technologist of HDTV Magazine, an industry publication with HDTV roots going back to 1984, when Dale Cripps founded The HDTV Newsletter. Today, HDTV Magazine is a leading online resource for HDTV news and information and captures the eyes and imaginations of over 3 million visitors annually. Mr. Sturgeon has a background in information technology and has served in various consulting capacities for Fortune 500 companies such as J.P. Morgan Chase, Verizon Communications, Proctor & Gamble and Nationwide Insurance. He has a Bachelor of Science in Computer Science from Wright State University.