A week after a major announcement from Warner Bros. studio to go exclusive with high definition disc format Blu-ray Disc, Toshiba announces today price cuts on its line of HD DVD players. The new suggested MSRPs start at $149 for the entry level HD-A3. The middle level HD-A30 (1080p native) MSRP is $199, and the top-of-the-line HD-A35 suggested retail price is $299.