LOS ANGELES--(BUSINESS WIRE)--The Blu-ray Disc Association (BDA) today announced its plans for incorporating 3D into the widely successful Blu-ray Disc format. The rapid and enthusiastic consumer adoption of Blu-ray Disc, coupled with the format’s technical capabilities and capacity make it the ideal format for bringing a vibrant 3D experience to consumers. “The BDA intends to take full advantage of the format’s high bandwidth and capacity to achieve the very highest possible q