Although the race has been on by most manufacturers to make Blu-ray Disc players more affordable, some manufacturers, such as Denon, Lexicon, and Marantz have actually been bucking this trend by introducing very high-priced units. Now comes word that high-end manufacturer Goldmund is taking Blu-ray Disc player pricing to the absolute extreme by offering 50 "lucky" consumers the chance to by a Blu-ray Disc player (EIDOS REFERENCE BLUE) priced at $135,000! For all the details, plus some great photos, check out the report from Ultimate AV as well as Goldmund's Official Product Page and User Manual for the EIDOS REFERENCE BLUE.