Hardly surprising that the Blu-ray Disc Association is now calling for a swift end to the high definition disc format war.

Apparently, "there has been a palpable feeling of relief amongst the crowds attending CES in Las Vegas. This relief is down to a feeling that the supposed format war between Blu-ray Disc and rival HD DVD is close to coming to a conclusion."

Hmm, did anyone ask Toshiba if they're feeling palpable relief?

Of course, the BDA aren't jumping to any early conclusions - oh no, of course not.

'Nobody likes format wars. If it's over - and the BDA is not saying that the format war is over - but if it is, then it will be a lot easier for everybody from consumers through to the entire industry," said Andy Parsons, Chairman of the BDA US Promotions Committee.

  
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