It seems that pretty much everyone is aware of high definition TV, but just one in ten British consumers are planning to buy HD services this year. According to a market research survey (695 respondents) by Buckingham Research, 85% said that they were aware of HDTV while 14% said they were aware but didn't understand it. It seems that consumers aren't ready to splash the cash (or ready the credit) this year, as only 11% were planning to buy HDTV in 2009...