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The HT Guys HDTV and Home Theater Podcast - Podcast #404: 2009 Prediction Results
By The HT Guys
Braden Russell and Ara Derderian
Posted on December 17, 2009
Category: General Interest
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Today’s Show:

2009 Prediction Results

Each year we try to predict what will happen in our industry and each year we usually miss the mark. On today’s show we take a look back at our predictions for 2009.

Ara’s Predictions

Netbooks will become popular as portable A/V devices – Wrong! As it turns out Netbooks are not nearly as popular as we thought they were going to be.  Maybe it was the performance or the size of the keyboard. Regardless, I think this was a missed marketing opportunity by computer manufacturers. Perhaps Apple’s tablet may be the device I was hoping that netbooks would be.

Movie Download services will Blossom – Maybe not quite blossom, but there is definitely a bud on the vine. Netflix is everywhere, iTunes is doing quite well too. Throw in Amazon and VOD you can see a healthy ecosystem for movie downloads.

Corollary Prediction to Above - Studios realizing that consumers are staying home and downloading will shorten the release window. Release windows remained about the same but we now have way more Day and Date releases for VOD. Its kind of a corollary to the corollary.

Blu-ray Movie Prices will be on par with their DVD counterparts – Nailed this one! Harry Potter recent release for $15 at Amazon.

Digital Transition will go smoothly – For the vast majority of people the switch went quite smoothly. Even though I lost four local channels here in LA. I wish KTTV, KABC, KCAL, and KCOP would get it together and boost their power already.

DirecTV and/or Dish Network will start transmitting Dolby Digital Plus Audio Tracks on some channels – Well this didn’t happen. But I am still dreaming. You really can tell the difference between AC3 and DD+.  Maybe this year?

Braden’s Predictions

New release downloads will go “all you can eat” – Bummer.  As hard as I tried I couldn’t will this into existence.

Portable Blu-ray players will hit the shelves – Wrong again.  Not sure why we haven’t seen these all over the place yet, but maybe Blu-ray just hasn’t hit the penetration level needed for the portable option to make much sense yet.

A true iPhone alternative will emerge – In a world of doesn’t, Droid Does.  I have a Droid and love it to pieces.  Sure, there are things the iPhone does better than the Driod, likewise there are things the Droid does better.  But it is a true alternative that has some muscle behind it.  Nailed this one.

Blu-ray prices will fall to be the same as DVD – We’ve seen Blu-ray movies on sale for less than DVD in some cases.  It’s still true that Blu-ray movies typically release at a premium when they come out on Tuesday, but they come down quickly and often hit the same price as DVD within a few weeks.  We’d like to see them release for the same price, but this was a good prediction.

Something really exciting will happen in TV technology – Uh, well, there was… No wait, remember when… Alright, so nothing all that memorable happened this year.  2010 for sure!

Download Episode #404

Posted by The HT Guys, December 17, 2009 11:41 PM

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About The HT Guys

The HT Guys, Ara Derderian and Braden Russell, are Engineers who formerly worked for the Advanced Digital Systems Group (ADSG) of Sony Pictures Entertainment. ADSG was the R&D unit of the sound department producing products for movie theaters and movie studios.

Two of the products they worked on include the DCP-1000 and DADR-5000. The DCP is a digital cinema processor used in movie theaters around the world. The DADR-5000 is a disk-based audio dubber used on Hollywood sound stages.

ADSG was awarded a Technical Academy Award by the Academy of Motion Picture Arts and Sciences in 2000 for the development of the DADR-5000. Ara holds three patents for his development work in Digital Cinema and Digital Audio Recording.

Every week they put together a podcast about High Definition TV and Home Theater. Each episode brings news from the A/V world, helpful product reviews and insights and help in demystifying and simplifying HDTV and home theater.